CUSTOMER PERSONALITY TYPES: DOES IT MATTER?

Written by Bob McElwain


Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Onlyrepparttar first few words of each are included here.

> Intuitives ... use intuition. Concentrate onrepparttar 121252 possibilities. They avoidrepparttar 121253 details and tend to look atrepparttar 121254 big picture.

> Thinkers ... analytical, precise, and logical. They process a lot of information, often ignoringrepparttar 121255 emotional or feeling aspects of a situation.

> Feelers ... interested inrepparttar 121256 feelings of others. They dislike intellectual analysis and follow their own likes and dislikes.

> Sensors ... see things as they are and have great respect for facts. They have an enormous capacity for detail and seldom make errors.

Which Best Suits You?

Texts in psychology also often break people into types as above. I have seen several dozen such definitions. Each is often quite different from others. With apologies to Stout and Rivkin (and many others), I don't find such groupings helpful.

While many ofrepparttar 121257 people I have known might seem best suited to one definition, each includes key characteristics fromrepparttar 121258 others. Did you find one that suited you? Or are you one who is some combination of two or more categories?

The reason for defining such categories in marketing is to get a better focus on your Perfect Customer. If you can do so, no doubt your dialog will be stronger. It is because of this possibility that I includedrepparttar 121259 above. Most, however, will not want to slice things so thin.

Situations Vary As Much As People Do

If you are selling a computer, complete details will fill a large book. Evenrepparttar 121260 most dedicated fact finder doesn't want that much information. Onrepparttar 121261 other hand, if you're selling balloons, what details are available?

Visitors to your website may be predominantly one type or another, but this depends to a large extent upon what you are offering. If you are selling lures to fisherman, you are going to meet all of these types, and combinations of them.

As buyers, personality types may not hold. Thoughtful, introspective people may buy after just a glance, particularly if they're in a hurry. The impulsive type who generally buys with little thought, may become engrossed inrepparttar 121262 tiniest details and refuse to make a decision until all questions have been answered.

Other Models

As suggested, there are other sets of categories into which people can be grouped. Hundreds have been published. Here's one that works pretty well for me.

Show-Me - This type doesn't care how it works. They only want to know what it does, and specifically what it will do for them. Pictures and drawing work well with this type. Simple descriptions of whatrepparttar 121263 product does also work.

Get Your Articles Blasted Across the Web

Written by Stephen Bucaro


Permission is granted forrepparttar below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made andrepparttar 121251 byline, copyright, andrepparttar 121252 resource box below is included. ---------------------------------------------------------- Get Your Articles Blasted Acrossrepparttar 121253 Web

By Stephen Bucaro

The most effective way to promote your online business is to write articles for publication in ezines and on web sites. Many successful marketers use articles asrepparttar 121254 primary means of promoting their businesses. Unfortunately, many people think all they have to do is type up some dribble and publishers will be waiting in line to promote it.

As a member of several free content groups, my email is filled with articles every morning. Unfortunately, less than one in ten of those articles is good enough for publication. In this article, I revealrepparttar 121255 criteria I use to accept or reject an article. I'm sure that some publishers use different standards than I do, but I suspect that most are similar to mine.

The most important element of an article isrepparttar 121256 subject. The most desirable subjects are:

-Web business -Web marketing -Web design

Non-web related articles can get published if they are about practical useful matters, such as time or money management, health, computers, or employment. Don't waste your time writing about:

- Off line business - Emotional or philosophical subjects - Dated subjects (like 911) - Book or product reviews (advertising)

Another important criteria isrepparttar 121257 content of your article. Your article must contain practical, useful information. Most articles I receive are worthless dribble. After you have completed your article, re-read it to see if any ofrepparttar 121258 statements below apply.

- It should be a letter to my mother - It should be an entry in my diary - It should be chatter for my coffee clutch - It should be passed around at my church - It's just rhetoric containing little practical or useful information - It's aboutrepparttar 121259 basics, like ten million similar articles already out there

The format of your article is also a very important factor in getting your article published. Followrepparttar 121260 rules below to increase your chances of getting published.

- Your title should be six words or less (not counting connecting words like "the"). - Your paragraphs should contain between three and six lines. Keep your paragraphs short, but don't write an article full of two sentence paragraphs or straggling sentences.

- A publisher should be able to use your opening paragraph as a "lead".

- Don't use dates or refer to current events or holiday seasons in your article. If you do, your article will quickly become dated and unpublishable.

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