Prove-It - These people are not content until you have provided evidence to support every assertion made. If you say something about your product you can not demonstrate, you will lose this customer.

How-It-Works - This type wants only to know how it works; they will make their own decision as to whether or not it works well enough. Details make this type happy. And they want a clear definition of each product feature.

A Better Course

Build your own definition of categories as I did above, based on what you have learned about your target. If most interested in your product want details, provide them. If most want facts, list them all. If they want only an overview, give one that is brief and to point.

If you can add these kinds of characteristics to your definition of your Perfect Customer, so much better. Most, however, will find this difficult to do, even impossible. So unless dictated by your product or other specific conditions, here is better plan for presenting information.

Cover The Bases

Ignore personality types, and think in terms of behavior. When your Perfect Customer hits your site, chances are more than a dozen sites have already been visited, and briefly. You have only seconds to capture attention and draw this person into your page and site.

You need a dandy first impression which immediately lends a sense of credibility and expertise. Next, you need a great headline that grabs attention and provides a great benefit to your Perfect Customer. You need captivating sub-headings throughout page, for most visitors will see only these initially. And you need a clear link to an order form.

This of itself takes care of those in a hurry, regardless of personality type. If anything on page grabs attention and reading begins, you can then provide other kinds of information.

Rather than deciding whether or not your Perfect Customer wants details, proofs, drawing, or whatever, better plan is to have all available. That is, let headline and sub-headings give a brief but comprehensive overview, for all need this. Include further details and benefits under each sub-heading. For extended details and "proofs," offer links to a new page.

Summing Up

As you can see, I'm not convinced any personality traits need to be added to your definition of your Perfect Customer. Unless your target is clearly only one type, better plan may be to offer essence of your product in page, with links to other information some may need. _____________

Abstracted from "Your Path To Success"

- Your link goes in resource section at bottom of your article. If you put a link to your web site in body of your article, it better be a very good article. If you put more than one link to your web site in body of article, it better be a damn good article. Publishers are looking for good content, not a link farm back to your web site.

- Links to resources not on your web site should go directly to resource. If resources URL is long, provide link text with link. Long links can mess up a formatting of a newsletter or web page.

- Use a closing paragraph as a summary or a conclusion, but don't use phrase "in summary" or "in conclusion".

There are some techniques that will get publishers very excited about your article. Follow tips below to get your article blasted across Web.

- Search for every instance of "I" in your article and see if you can replace it with "you". People reading your article couldn't care less about writer. Always keep in mind that people are always thinking "what's in it for me?".

- People don't want rhetoric or useless information. Think of a way to approach subject from a "how-to" angle. Again, people are always thinking "what's in it for me?". They want something practical and useful.

- Use numbered or bulleted lists in your article. This draws people to your article like a homing missile. Try it yourself next time you see an article. Your eyes are drawn right to bulleted list in article. I don't know why it works, but it does. Put a list in your articles every chance you get.

- Approach a subject from a different angle than everybody else. Be a devils advocate. If everybody thinks something is wonderful, write an article about how terrible it is. Write about something that you think is a scam and use word SCAM in title.

The most effective way to market your online business is to write articles for publication in ezines and on websites. Unfortunately, most articles are not good enough to get published. You can write a quick, easy article that causes publishers to hit delete button, or you can follow rules above and get your article blasted across Web. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money on Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to bucarotechelp-subscribe@topica.com ----------------------------------------------------------