The process takes not more than a few minutes, during which a new Buttonholder is able to specify one of charities or good causes registered on website as their preferred beneficiary. Once registered, every time Buttonholder visits any of increasing number of vendors offering goods and services through affinitybutton.com link, selected charity or good cause automatically becomes entitled to receive a payment- more vendors visited, greater donation. And it costs neither Buttonholder nor selected charity or good cause a penny! There is no obligation to buy any of goods or services displayed.

Any charity or good cause can also apply to be registered on website and to download an Affinity Button. By encouraging their members, friends and supporters to visit www.affinitybutton.com through their Affinity Button or to download an Affinity Button onto their own desktops specifying charity as beneficiary, and to visit vendors displayed, supporters of charity or good cause can earn funds for them automatically.