“We see this as a major new way to support charities and good causes”, commented Andy Kay, project manager of Affinity On Line Limited which hosts new website, “It is like visiting a shopping centre from your armchair and just looking raises money for your good cause, and if you find something you’re looking for to buy, that’s just a bonus, and there’s a range of offers available to Affinity Buttonholders from our vendors.”

The proprietors of website see it as an attractive and painless means of fund raising for local as well as national and international charities. “”Every parent/teacher association in country should be applying for an Affinity Button” observed Andy “They are always looking for new ways of fundraising for their schools and this is an ideal opportunity to raise funds without need for organisational effort”

Interest in new website is high, but Andy Kay sees main priority for charities and good causes already registered on site as encouraging their supporters to use their Affinity Buttons as frequently as possible. “Clicking is key to generating funds”, explains Andy, “Just downloading an Affinity Button isn’t end of story, but beginning. Downloading an Affinity Button and then not using it is a bit like cooking yourself a meal and then not eating it!”

Charities or good causes wishing to register on website should visit www.affinitybuton.com or e-mail marketing@affinitybutton.com or telephone Andy Kay on 01260 299735