It's a great concept, - and it has a 'cool factor' of 300%.

Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.

This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't undertake these projects without specific goals in mind. Yes, they are cool, yes, they (themselves) are not that expensive, but without a well done message, or purpose, they lose 'cool' effect very quickly. The point is to keep interest, no matter what your selling, or announcing, or rolling-out.

Anyone can get online and find a dozen CD replicating firms pretty quickly. What you really want to find is a pro- fessional consultant that can assist you in putting it all together, making it all work, and keeping it interesting.

This presentation is what will make CD card become a success (sizzle!). Hyperformance Media is available for consultation on your project, contact us at your convenience. The CD cards are not your real expense (under $1), it's chosen platform and presentation you care to deliver and how.

Let's look at some ideas...

One of first things you should consider is that presentation have live links to it's major content. In this way, we can constantly keep our site pages updated and CD remains usable (not outdated). When loading, you can choose to have a permission based icon burned onto user's Desktop that links directly to your website (and even ask permission).

You can make special offers that can be retrieved at your website. You can use them for your next huge Tradeshow, Product Announcement and Roll-out. How about your Corporate Year End Results?

Some of answers will go against your intuition and against cultural norms. But, these facts detail how people read on web.

There's no use in arguing against them.

Instead we should embrace them and use this knowledge to our advantage. Here's what facts are and how they're going to affect your website.

1) Where Do Eyes Go First When Your Homepage Comes Up?

Contrary to what you might think, it isn't towards graphics or photos like in print advertising. Instead your prospects eyes will first go to copy. Specifically your headline and sub-heads. Therefore, your first chance to engage prospect is through copy. Not graphics.

Seeing as most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics won't make a prospect stay on your website. But a really strong headline and strong sub-heads will.

2) How Much Of Your Copy Do Users Actually Read?

The fact is that online users, on average, read 75% of length of any given page. This is big news because most web pages will have important conclusions, calls to action, and order information on bottom 25% of any given page. That's a big no-no. Because it will never get read.

You have to have your call to action and order information presented early on your web page to ensure it gets read.

3) Why Do Most Banner Ads Produce Poor Click-Through Rates?