You can fit audio, video, and most content within this form factor. The popular interface is currently Flash™ or other Macromedia™ applications. They are fast, allow complete creativity, and interface well on both PC and MAC platforms. If you have a Flash™ specialist in-house, then you can save money in creation process.

Now you should take major goals of CD and layout a Storyboard that accomplishes those goals. We have a lot of flexibility here, we have audio, sounds, voices, music, and we have animation, video, and links to more information.

This should be your interactive TV commercial. Besides, CD ROM's, we keep a copy of commercial on our website for benefit of people who didn't receive a CD card. They can view our webmercial from online too! Use your logo prominently through-out your presentation (branding). Keep your messages and information focused, always restating benefits. Know your audience! especially if this CD Project is directed at a specific market segment. Create environment with that audience in mind, not what desk executives like.

The image on cover of CD is completely flexible as well. You can use a photograph, a screenshot, or a combination. The image resolution has improved dramatically in past 3 years. Use or create some of your "best stuff" for these CD projects, it is worth it.

You also pay for plastic sleeves that each CD has been inserted in-to (you want these). It makes them very easy to mail.

Consider that image, you receive one in mail with your Christmas card from company. Maybe you ship one out with every order for a month..? It really depends on what you want to accomplish. We will spend time with you to come up with concepts necessary in having a successful campaign.

http://www.hyperformancemedia.com ss@hyperformancemedia.com

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully & ethically marketing their company online.

Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout entire animation sequence.

4) Why Is Reading Online More Frustrating Than Reading Print?

Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up copy to help users through.

Have a few one line paragraphs.

Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan rest of your document.

5) Are Your Web Page Users Not Getting The Whole Picture?

If you haven't made your web page truly scannable, prospects to your site may only be getting part of sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline to headline. Sub-head to sub-head. Picking up only larger, bolded or italicized copy.

Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.

Otherwise your website will only generate 21% of sales it could be. And for money you put into your website, that's not good enough.

So, if online reading is so different from offline reading. Clearly your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in long run.