Business: Business cards that do the business -

Business cards that do the business -

Written by Alan Fairweather

A business card makes a statement about who you are and what your business is about. It needs to convey repparttar

quality of your business and an insight into your personality. I have been handed business cards and repparttar 103113

first thought to go through my mind was - "Cheap" A tacky design - low quality paper - doesn't feel good in repparttar 103114

hand and looks cheap to repparttar 103115

eye. That then becomes my overall impression of repparttar 103116

business.

Here are some ideas:

*Use colour - black and white is too boring but don't use "day-glo" colours - too cheap

*Put your photo on - it will help people remember you and make that important human contact. The photo needs to face into repparttar 103117 text, not away and be of good quality - not a "mug shot." *Quality paper - my business cards are made from a really durable card, that doesn't get "dog eared" easily and are difficult to tear up *Put your logo on - make repparttar 103118 logo small, you've a lot more important information to put on your card. You don't necessarily need a logo but helps give you an identity. Get a graphic designer to produce one for you; however there is software you can buy for a DIY job. If you don't have a logo you could utilise a drawing, caricature or a picture - as long as you're consistent. *Make it a standard shape - however you can use a fold-over which gives more space for text and looks different. I used to have a card like a small tent card. I've seen it several times standing on a customer's desk. It looked too good to throw away. *Do something different - have a card that stops people in

Customers - Why should they buy from you?

Written by Alan Fairweather

There are a whole range of reasons why customers buy a product or service. They usually buy to solve either real or perceived problems. They want to move away from pain and towards pleasure. They want to feel better after having made repparttar

decision to buy a product or service than they did before.

Customers will buy from you if you meet these criteria. However there are other reasons they will buy from you rather than your competitors.

1 - If they think you're an expert and a specialist 2 - If they think you're product or service is better 3 - If someone tells them to

Let's look at each of these in turn -

#1 Customers want to know that you understand them and their business. It therefore makes a great deal of sense to specialise. Work in a niche and become known for it. For example - If a customer is in repparttar 103112 hospitality industry and they know that you specialise in repparttar 103113 supply of hygiene products to that industry; then you're more likely to receive a call from them. They know that if they raise a particular problem with you then you'll understand.

#2 It makes sense to say that, people will come to you if they think your product or service is better that your competitors; so you've got to make sure they get that

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