Business cards that do the business - Written by Alan Fairweather
Continued from page 1
their tracks and makes them want to find out more *Have benefit statements and/or your USP (Unique Sales Point) prominently on card - tell customers what you can do for them - how you can help solve their problems. Your name and your business name should be much less prominent. *Use both side of card - if you have a photo, benefit statements and all your business details then you'll need both sides of card. Business details can go on one side and benefit statements on other. *Don't squeeze too much in - it can start to look messy *Contact information - you business name, address, phone, email and website. I would avoid putting your mobile phone number on. You can always write it on for "special" customers, letting them know that you only give this number to certain people. *Your name - put your name on as you'd like to be addressed when a customer calls you. You don't need all middle initials. Also avoid all your qualifications, majority of people aren't impressed by all exams you've passed; they only want to know if you can solve their problems and they could even be put off by a whole string of letters. *Make text easy to read - don't use all capital letters and not too many typefaces. Fancy fonts can look really cheap *Change of details - if your details change, don't score out old and write new stuff in - order new cards. Putting little stickers on with your new information is another no-no; it makes you and your business look cheap.
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com
| | Customers - Why should they buy from you?Written by Alan Fairweather
Continued from page 1
message. And it's not all about selling - customers will form an impression of your product or service by image you project. I'm sure you've heard saying - "you never get a second chance to make a good first impression." If you want to draw customers to your business rather than your competitors then everything about it must make a good first impression. You - your business name - business cards - your people - vehicles - stationary - web site - leaflets and brochures - everything and anything about your business. I recently passed a delivery truck from a local bakery. It was oldest, dirtiest vehicle I've seen in a long time. I don't thing I'll buy any of their pies.#3 Customers will come to you if someone else tells them to. That someone will be one of your unpaid sales-force who say wonderful things about you and your business to other people. They may be someone who has met you, has been impressed with you and what you have to say. Or they may be an existing customer or client who has experienced your superb customer service. They might just be someone who has heard about how good your products and service really are.
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to – get customers to come to you . Click here now http://www.howtogetmoresales.com
|
