We all want mentors and role models -- but sometimes we realize that what works for "them" won't work for "us." Why? Here are some possible reasons.(1) Your product is different. Henry helps people create marketing pitches. Jane helps people enter
world of public speaking for money. Hortense offers life coaching to successful business owners. Almost every e-business can make money from Henry's service. Hortense offers intangible outcomes achieved through a process.
(2) Your target market is different. Henry's market will respond to freebies and discounts. Hortense's upscale clients may be turned off by same kinds of offers.
(3) You reach your market differently. Henry gets most of his business from an ezine and from his website. Hortense uses list of contacts she developed during her corporate career.
