Building Win-Win AlliancesWritten by Debra Valle
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Business strategist Debra Valle (PCC) challenges readers to abandon their "one-customer-at-a-time" mentalities in favor of creating strategic alliances that increase visibility, sales and profits.
Debra Valle (PCC) is a nationally-known speaker, author and president of Marketing U Inc., a virtual university and coaching company that helps emerging businesses create and transform ideas into sustainable business opportunities. Debra's background includes 18 years with Fortune 500 companies Chrysler, Mazda, Nestle, and Michigan Opera where she was responsible for brand positioning, strategic planning, advertising, and direct marketing.
| | When "THEIR" tips meet "OUR" businessWritten by Cathy Goodwin, Ph.D.
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(4) Your personality is different. Henry's charismatic presentations bring him clients, even when he offers a complimentary talk to a marketing class. Hortense, more introverted, finds that people respond only after they get to know her. (5) Your era is different. Henry entered market late -- just a few months ago. He's fighting for a share of a saturated market. Hortense enjoyed being one of first to offer coaching services to her niche -- eight years ago. Her reputation and contacts are like money in bank. Bottom line: Your business model has to be driven by your own time, place, market and offering. Cookie-cutter solutions won't work -- nor will someone else's unique, successful program. Rely on your intuition and, if you hire a resources, keep focus on you and your business.
Cathy Goodwin, Ph.D., is an author, career and business coach, and speaker. She helps clients spin words into gold. For more information, visit: http://www.makewritingpay.com
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