The keyword marketing guide to a linking strategy that packs real punching power.This is second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.
Link strategy number one: The Front Page Link Swap.
The most important page on your site is naturally home page and as this is page that is most often pointed to by internal and external links this is page that carries most “linking power”. This is more usually called “page rank” (Google) or “Yahoo Web rank” (Yahoo).
Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to promotional page and not your home page. As this is page that you will want to go out and compete for you in search engines.
The way that linking algorithms is of course a closely guarded secret, however it’s known that more links that you have on a page less “linking power” is assigned to each link on page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.
This is where front page link swap is such a powerful strategy.
By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both link value and traffic than you would for exchanging links on a buried links page.
The downside is that to find willing and co operative webmasters to do exchange is very time consuming.
Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.