It will be educational to examine one of more effective tools on internet in terms of building relationships. And that is ezine. In recent times it has become increasingly difficult to get subscribers for a free ezine. And this is reason.

You make a brief introduction and you realize that you need to build a relationship. So you agree to communicate on a regular basis. But then as you start to talk through email and chat, it quickly becomes obvious that you are in a big hurry to get married to this person that still hardly knows you. They get even more suspicious than if you had been honest and asked for their hand in marriage upfront.

In same way, many ezines start bombarding their new subscribers with offers and requests to purchase immediately they subscribe. It quickly becomes obvious that this is not free valuable information after all, but a chance to get into my mailbox and regularly pester me with requests to buy this and that. No wonder rate at which people unsubscribe these days is so high.

I also believe that frequency of communication needs to be looked into very carefully. In a budding romance there is no quicker killer than that new guy who is always coming around to flat. Absence makes heart grow fonder. Weekly may be too frequent for most people although there is an ezine I like very much that I receive DAILY!! I guess it all depends on subject.

Take time to build a genuine relationship and see difference in your online business. --------------- If you found this article interesting, you can read another article by this author at link below that will give you only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here's link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Link strategy number two. The One Way Directory Link.

As power of link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still most important free directory entry is http://www.dmoz.org but these days waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source. 

Link strategy number three. The Strategic Article Link.

This type of link packs biggest punch of all.

Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for web is totally different than writing for other media types. Surfing is a solitary experience for most and it’s important that you capture your reader’s attention and imagination.

For this type of article don’t worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of websites related to your subject matter in your industry.

So you can’t write? It’s well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

Tony Cooper is Internet Marketing Manager at