Branding or creation of a recognizable identity applies also to individual people. Thus let me briefly sketch what my own personal brand stands for: Based in Austria I have been involved in research on technical concepts and terms for more than twenty years. As a matter of fact many methods pertaining to international terminology work were developed in Austria. This scientific tradition acts as an asset when choosing a brand name for use in a range of countries with different languages, cultures, traditions and customs. In these cases more careful consideration than in creation of a national trade mark is required. When choosing a new name, there is an obvious advantage in calling upon a specialized professional.

We do what we must, and call it by best names. (Ralph Waldo Emerson)

In my case there is a combination of following backgrounds:  As a namedesigner I am determined to help choose a name which both creates an impact and is recognizable.  As a terminology expert I can judge if designation chosen is effective as a means of communication and promotion in mass media and as a means of individualizing company's goods and services, including any future developments.  As a trademark agent I will ensure that legal prerequisits for registration of word are fulfilled. There are a number of methods as to how experts go about business of brand-naming. Certain „fashions“ as well as established usages and traditions of respective subject field have to be taken into account. Naming requires more than just creativity, it includes research on strategic role of name. When selecting a final name, I only do it on basis of underlying strategic naming objectives.

Label your brand effectively

Well, I've been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work... ...if you know HOW to use them.

How to write effective solo ad I've learned hard way. I've lost $527.00 in my first two months. Now, here is good news: you don't have to waste your time trying to figure out how to create a good solo ad. I've done it for you. :)

By following these six tips you'll be able to create solo ads that produce incredible results.

1. Choose ezine you want to advertise in very carefully.

Don't only consider ezine size. The truth is that smaller ezines produce better results than ezines with large subscriber base. I always prefer to run my solo ad in ezine with 8,000 subscribers than in ezine with 100,000. Not because it's cheaper, but because small lists are usually more responsive.

Before buying ad in any ezine read a couple of issues. Does it provide readers with quality content? Does it shows personality of its editor? Would you subscribe to that ezine?

Advertising in poor quality ezines is a waste of money. No one is reading them anyway.

2. Get readers attention with headline.

It is very important to make sure that you can add your headline in a subject line of solo ad. If subject line reads "Our Ezine Solo Ad" most of subscribers won't open it. You have to add your *attention grabbing* subject line.

Headlines like "Check this out" or "Here is my new product" won't work.

Get their attention! Spark desire to learn more! Give them a *reason* to open your email.

Bob Leduc wrote a great article "How To Create A Captivating Headline". You can find it here: http://online-internet-marketing-strategy.com/headline.html