„A Good Name is better than Riches“ (Miguel de Cervantes in „Don Quixote“)

Companies and products need names or symbols by which customers can identify them quickly and easily. Companies often make big mistakes when they use wrong name for their business category. Financial services companies want to sound reliable and trustworthy, not edgy and wild. On other hand, wild sounding names would be okay for a business that manufactures athletic apparel. In creating a name, businesses must cater to specific needs, styles and preferences of their targeted business audience. The special challenge is to find an available name that is both distinctive and descriptive.

Winning Name Game

When it comes to generating names, there are always those who are likely to make a quick decision, concocting something on their own and worrying about consequences later. But business executives, especially those acting internationally, should be aware of how far-reaching naming decision can be. When launching a global brand, many companies fail or drastically underestimate effort required to make sure their brand is globally embraced or relevant to target markets throughout world. Brands are rooted in culture. Effective brand names consider cultural differences. The arbitrary nature of a machine based wizard cannot replace creativity of expert. The name creation will take into account status and aim of company, its products, its place in industry, and its vision as described in company information. In principle it will be based on:  Creativity  Distinctiveness  Memorability  Commercial availability

„In real life, unlike in Shakespeare, sweetness of rose depends upon name it bears“(Hubert H. Humphrey)

Yep, you've read it right. Do not sell anything in your ad. Your main goal there is not to create a sale, but to create a lead, create a prospect who will buy from you later.

Would you prefer to generate 3-5 sales or to get 300-500 prospects ready to buy from you?

Offer free trial, free report, free ebook, free ecourse. Give away something valuable first. Create a prospect list. Establish relationships. And then *suggest* your product. Using this simple technique I achieved 10-15% conversion rate with my ecourse.

4. Make your ad easy to read.

Readers usually scan message. They are busy, they don't have time to read your ad in complete details. It is your job to make it as easy for them as possible to scan it.

Use a short paragraphs. Use short sentences. Like this.

Use simple words. Don't forget that subheadlines work great. As well as bullets. Often subheadlines and bullet list is all that people read.

5. Tell benefits.

If you offer something for free that doesn't mean that all readers will jump into your offer automatically. You have to "sell" your free stuff too.

Tell me why should I bother and subscribe to your ecourse? What's there for me? Will I improve my life? Business?

Write down complete list of benefits. Then make every benefit as powerful as you can. Use a power words. Give details.

And then put all your benefits into a bullet list. You're almost ready!

6. Create sense of urgency.

Make readers act now. Tell them that tomorrow will be too late. Cause you've got just 50 free copies. Or they will be available only till midnight.

Give them a reason to act now. Explain why there is no time to procrastinate. Create a fear of loosing, create a sense of limited availability. That always works great.

Now you know everything you need to create a killer solo ad that pulls amazing results. All you have to do is to put it into practice.