Are you stumped by lack of response you are getting?

You are positive people want your information, yet no matter how hard you try, you can't seem to tap into flood of demand with your infoproduct.

Happily, there is one simple, quick change you can make to your product that can make a massive difference to your results -- improve your book title.

Your book title is often ONLY advertisement that stands between your bank account and your prospects wallet.

Why is that?

Your book title finds it's way to directories, onto bookshelves (in case of a printed book), website titles, website links, email and forum signatures, business cards, topics of seminars, press releases, joint venture partner proposals and campaigns, interviews, and much, much more....

Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles...

Book Title Writing SECRET #1: Grab Their Attention

It often happens that book writers have great content, even great sales letters and press releases, but their title is a dismal, limp descriptive bore.

This is not place to "save your best" marketing for press release.

You want your book title to reach out and grab browser's attention instantly by being personal, controversial and knowing exactly what is "front-of-mind" for your market.

Use strong words, action words, and controversy (within reason) to capture your prospect's attention.

Book Title Writing SECRET #2: Tap Into Their Interest

Apart from what you may think, you will not create interest in your readers, what you can do is anticipate and tap into interests that already exist in mind's of your readers.

How do you do this?

Show me... Market

Show editor that you know his magazine. Jeff Peck, editor of Insider’s Journal, recently wrote, “...I end up rejecting fully 90 percent or more of submissions because would-be authors simply don’t take time to understand what our publication is about.” Are you sending out random queries shotgun style or are you using laser targeting to pinpoint your target magazine? As published authors, it should be latter. Most editors recommend reading several back issues. Sending an article on living like a tightwad to an affluent parenting magazine won’t work. If you think a few hours learning about your market is a waste of time, then sending out queries wastes both editor’s time and your time.

Show me... Readers

Show editor that you know who her readers are. Your query needs to show that you understand who will be reading your article. The Christian Librarian caters to librarians at Christian academic centers. Christian Library Journal meets needs of academic librarians, but is also read by homeschooling parents, church librarians, school librarians, and public librarians. These two magazines have similar topics, but address very different needs. Be specific when stating planned content of your article. When information in your article matches interests of readers, editor will give you a “go”.

Show me... Perspective

Show editor that you know his magazine’s perspective. This is similar to understanding readership. Focus on Family provides articles to help families live out their Christian faith. Many other Christian magazines publish similar articles. What makes this magazine unique is their focus on offering only this type of article. From interviews to humorous anecdotes to serious topics, Focus on Family only publishes articles that provide distinct methods families can follow to grow closer to Christ together. Every magazine has a unique perspective and focus. Many publications place mission statements on their website on “About Us” page. Some even include it in writer’s guidelines. Make sure that your query reflects fact that your article will mesh with editor’s goals.