For example, you've selected dieting as your subject area - and you discover that what your market is REALLY interested in right now is diets that are not dangerous to your health.

Your title could be something like:

WARNING: What You Don't Know About Low-Carb Diets That May Hurt You.

It's a matter of knowing what REAL concerns are in your market.

Book Title Writing SECRET #3: Create Anticipation

Your book title must turn casual interest into enough curiosity that they will take a next step - read your sales letter, lookup your book, open cover, purchase your book, etc...

Once you have grabbed their attention, tapped into their interest, final step is to convince them that YOU, author, offers a believable, unique and better fulfillment of their desire than others do.

You can create curiosity by:

- giving your approach it's own "technology" name - listing number of steps or formula stages - promising results -

Book Title Writing SECRET #4: Overcoming Objections

Finally, there is one final step that can really make your book title effective - that's to eliminate biggest objection your prospects will have to not buy your product.

For example, in Steve Manning's book "How You Can Write Your Book On Anything in 14 Days Or Less...Guaranteed!" (see http://www.infoproductcreator.com/part/14days ) Steve overcomes number one objection in mind's of aspiring writers with words "About Anything").

Why?

Most writers are not confident about their ability to write about a given topic - promising them an approach that will work no matter what subject matter, overcomes biggest buying obstacle right in title.

With these tips, turn your work into it's own marketing machine by Attacking your market with your book title. Watch your sales soar, your credibility increase and best of all, watch your bank account grow.

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Show editor that you understand theology of her magazine, whether or not you are a member of her denomination. Joan Alexander, an editor at Regular Baptist Press, states, “We hear from many writers who are not appropriate for our readership. We prefer that our contributors be well acquainted with our church customers and their theological and cultural perspective.” If you are a member of an affiliated church, be sure to let editor know. If not, you can find information about denomination’s theology on internet, books, or people you know in that denomination. In your query, give editor specific examples of what you intend to put into article that show her that you understand unique religious views of her readers.

Show me... Style

Show editor that you can write in his magazine’s style. Whether scholarly, educated, or conversational, your introductory paragraph (which should be vivid enough to be first paragraph of your article) should be written in magazine’s style. Scholarly articles offer research driven theses and specialized vocabulary. Conversational pieces often begin with anecdotes or questions and continue in a chatty way. Other stylistic items are more specific. Living Light News always includes ages of interviewees, contains locations specific to where an edition appears, and almost every news story begins with a testimony of God’s goodness. Reading and analyzing back issues reveals these nuggets of information. Show editor that you understand style and make a sale.

As an experienced, professional writer, you analyze back issues of magazines you want to write for. You know their readers and their perspectives. You write in correct style. Does your query letter show your competence?