Just like any marketing paraphernalia, when billboards convey right message that suits your business, they actually have a forceful street level presence that is easily being noticed by motorists. They have this surprising element to grasp interest and get people talking about what they speak about. They have ability to catch people’s attention at any time of day especially when you’re traveling, shopping or having a cup of coffee or a meal with your family and friends. Upon seeing these ads, these people who are potential clients easily absorb messages.

Establish your web site’s purpose and function

The Internet is an ever changing, global marketplace and library. People research and purchase products or services, read to gain more knowledge and sometimes browse for pure entertainment. In figuring out best way to showcase your business on Internet, you must first answer following questions:

What do you want your web site to provide?

•Provide information only? A web site can make inquiries about your services easier, or attract inquiries from prospective employees. •Sell a product or service? Do you want to sell something that is unique or something that is cheaper than competitors? •Provide an “after hours” store front for your loyal customers?

How do you want your visitors to function while at your site?

•Do you want to survey potential customers to see what features and/or benefits most interest them and at what price? •Do you want to offer a private log-in area for your distributors or customers to purchase items, obtain product information or access technical support? •Do you want them to download a demo or coupon, subscribe to your newsletter, look up nearest store location, or actually order a product?

What you want your web site to provide as well as how you want visitor to function while browsing your site are key questions to answer when designing a site as well as key to making web site fit into your overall marketing/sales strategy.

Understand your customers' online user behavior

Forrester Research studies predict that U.S. e-commerce will grow at a 19% compound annual growth rate over next five years. Most significantly, online retail will reach nearly $230 billion and account for 10% of total U.S. retail sales by 2008. These figures represent a lot of revenue being gained from successful online exposure. In realm of web site marketing, a company has to keep up with their customers' online know-how to compete. And, these numbers do not reflect growing tendency for Internet users to use web for product or service research prior to purchase.