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Integrate your sales and marketing techniques
A web site can be a functioning, revenue-producing tactic of your business plan or it can serve as an extension of your brand as a useful brochure. Here are some web site types that corecubed has designed, integrating
companies' sales and marketing tactics into
site design: http://www.smithmanus.com and its subsidiary http://www.suretyplace.com are good examples of revenue producing ancillary activities for a service business.
Brook Smith is
President of Smith-Manus, a company that specialized in bonds for
waste industry. He wanted to simplify
intake process for customers, so as part of his marketing strategy agreed to an updated look and feel for his company that was incorporated into a web site that allows potential customers to download all necessary forms from
site. This saves
potential customer time by not having to wait for office hours and faxed or mailed forms, and saves Smith-Manus time by reducing
time from inquiry to sale for those customers who qualify.
http://www.merithealth.com is a hospital management company specializing in purchasing urban hospitals and using management techniques to run a more efficient and more patient and community centered facility. corecubed created a new logo and a new corporate look and feel for Merit Health which is translated into their web site. This on-line brochure is a branded extension of
company’s commitment to quality and serious management.
http://www.cardkitchens.com is
official web site of Cardinal Kitchens and was created to extend their custom countertop business to
home do-it-yourself market that they were missing by only using contractors to sell their products. This web site is creating a new division within Cardinal Kitchens that works directly with
public if there is no contractor involved, or that works with
contractor to assist
customer with
many available design choices for countertops.
http://www.dwsilks.com now showcases their high quality silk foliage lines on-line instead of only on paper. Sold through an exclusive distributorship, this on-line catalog now allows their buyers to preview items immediately available rather than wait on
production and printing processes that
company used to rely on solely. Look for more advances in direct sales efforts of specialty products currently not available anywhere. D & W Silks is learning from their web traffic that they have some niche markets they can tap and not disturb their current customer base and distributorship.
