Ezines are everywhere.

They're free and readily available. And fact is, most of your ezine subscribers also subscribe to dozens of other ezines.

The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar bill.

You've Got SPAM!

I'm sure you've been there. Once you subscribe, subscribe, subscribe ... you'll inevitably get some SPAM - unsolicited e-mails.

So, how can SPAM "kill" your ezine you ask?

While SPAM itself can't kill your ezine, SPAM filters can. In a BIG way! Here's how ...

If you're not familiar with term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.

SPAM can also be caught by online services such as Spam Motel or Spam Cop.

How do SPAM filters work?

SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.

For starters, here are some of default SPAM triggers found in Outlook:

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"Monetizing a Company's Web Site"

by Dave Hertner © Copyright 2002 All Rights Reserved

Do you know that most corporate web sites make NO money for companies that own them? They simply set up this elaborate whiz-bang site that is intended to provide information to public about products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything other than to make money for entity that owns it.

I don't know whether or not you noticed or not but for me there were costs involved in creation and maintenance of my web site.

I work for a large company that receives about 35,000 visits to its website per year. They have a web master who gets paid about $50,000 per year and he does a beautiful job in maintaining a beautiful web site. This translates into a cost of $1.43 per visit. How long would you and I last in business if we had to pay $1.43 to each person who visited our site?

One day I went to president of company and asked him how much web site was earning firm. He just sort of blinked. "The web site isn't a revenue generator" he said. I asked him if he knew what an 'Unrealized Asset' was. I got a blank stare and 'a you are starting to waste my time' look.

This is a VERY common occurrence!! You would think that in this day in age people running these large companies would be utilizing every mechanism within company to generate additional revenue. This is just not case.

Here is an OPPORTUNITY!!! Take note please!! If you have even modest skill with computer you will be able to go into a company and turn their web site into a revenue generator.

Here are steps: