Beware Of The Silent Ezine Killer!

Written by Jason Potash


Beware Of The Silent Ezine Killer! © 2002 Jason Potash

Ezines are everywhere.

They're free and readily available. Andrepparttar fact is, most of your ezine subscribers also subscribe to dozens of other ezines.

The sad part is, sometimes "free" comes at a price. Some unscrupulous ezine publishers make a habit of selling your contact info to anyone holding a dollar bill.

You've Got SPAM!

I'm sure you've been there. Once you subscribe, subscribe, subscribe ... you'll inevitably get some SPAM - unsolicited e-mails.

So, how can SPAM "kill" your ezine you ask?

While SPAM itself can't kill your ezine, SPAM filters can. In a BIG way! Here's how ...

If you're not familiar withrepparttar 121399 term, SPAM filters (sometimes called junk filters) are used to block out or filter SPAM. They are included with most e-mail client software like Microsoft Outlook and Eudora and even free e-mail services such as Yahoo Mail and Hotmail.

SPAM can also be caught by online services such as Spam Motel or Spam Cop.

How do SPAM filters work?

SPAM filters contain a set of predefined keywords and trigger words. Sure, there are some obvious ones such as, "sex", "for free!" or "extra income". But, there are also some words that you might not expect.

For starters, here are some ofrepparttar 121400 default SPAM triggers found in Outlook:

>From is blank Subject contains "advertisement" Body contains "money back " Body contains "cards accepted" Body contains "removal instructions" Body contains "extra income" Subject contains "!" AND Subject contains "$" Subject contains "!" AND Subject contains "free" Body contains ",000" AND Body contains "!!" AND Body contains "$" Body contains "for free?" Body contains "for free!" Body contains "Guarantee" AND (Body contains "satisfaction" OR Body contains "absolute") Body contains "more info " AND Body contains "visit " AND Body contains "$" Body contains "SPECIAL PROMOTION" Body contains "one-time mail" Subject contains "$$" Body contains "$$$" Body contains "order today" Body contains "order now!" Body contains "money-back guarantee" Body contains "100% satisfied" To contains "friend@" To contains "public@" To contains "success@" >From contains "sales@" >From contains "success." >From contains "success@" >From contains "mail@" >From contains "@public" >From contains "@savvy" >From contains "profits@" >From contains "hello@" Body contains " mlm" Body contains "@mlm" Body contains "///////////////" Body contains "check or money order"

Monetizing a Company's Web Site

Written by Dave Hertner


Copyright 2002 (c) Dave Hertner, All rights Reserved. Permission is granted to electronically reprintrepparttar following article, in your publication, e-book or web site, as long as there are no changes made torepparttar 121398 copyright info andrepparttar 121399 resource box is included withrepparttar 121400 article.

Please contactrepparttar 121401 author at: mailto:effectus@cyberwealth-institute.com if this article is used. Please include publication location information.

=====================Begin Article Here=====================

"Monetizing a Company's Web Site"

by Dave Hertner © Copyright 2002 All Rights Reserved

Do you know that most corporate web sites make NO money forrepparttar 121402 companies that own them? They simply set up this elaborate whiz-bang site that is intended to provide information torepparttar 121403 public aboutrepparttar 121404 products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything other than to make money forrepparttar 121405 entity that owns it.

I don't know whether or not you noticed or not but for me there were costs involved inrepparttar 121406 creation and maintenance of my web site.

I work for a large company that receives about 35,000 visits to its website per year. They have a web master who gets paid about $50,000 per year and he does a beautiful job in maintaining a beautiful web site. This translates into a cost of $1.43 per visit. How long would you and I last in business if we had to pay $1.43 to each person who visited our site?

One day I went torepparttar 121407 president ofrepparttar 121408 company and asked him how muchrepparttar 121409 web site was earningrepparttar 121410 firm. He just sort of blinked. "The web site isn't a revenue generator" he said. I asked him if he knew what an 'Unrealized Asset' was. I got a blank stare and 'a you are starting to waste my time' look.

This is a VERY common occurrence!! You would think that in this day in agerepparttar 121411 people running these large companies would be utilizing every mechanism withinrepparttar 121412 company to generate additional revenue. This is just notrepparttar 121413 case.

Here is an OPPORTUNITY!!! Take note please!! If you have even modest skill withrepparttar 121414 computer you will be able to go into a company and turn their web site into a revenue generator.

Here arerepparttar 121415 steps:

1. Look through your local phone book and targetrepparttar 121416 medium size businesses. Businesses where you cannot buy their products either through retail or wholesale channels are best.

Cont'd on page 2 ==>
 
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