Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.

‘Localization’ relates to act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to process of taking an English, western-orientated, website and moulding it to conform to a foreign audience.

The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization.

Website localization brings with it numerous benefits. The three main benefits of localization are:

Website localization crosses language barriers

32% of internet users around world are non-native English speakers. With PC ownership and access to internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents.

According to Brian Tracey, a renowned self-help guru, Principle of control is one of most important factors of life. This principle ascertains that you feel positive about yourself to degree to which you feel you are in control of your life. The same way, you feel negative about yourself to degree to which you feel that you are controlled by external forces.

The thing is if you don’t feel positive about yourself, it would be impossible for you to become successful. This means to become happy and successful you need to regain control of your life. The following suggestions will help you achieve this:

Set Goals

Goals are like road maps. If you are planning to visit a new place and don’t grab a road map of place with you, most certainly, you will have difficulties in finding place. A written goal will give you a clear idea of what exactly you would like to achieve. Goals also give you a sense of control over your directions.

Goal should be Specific: I would like to become a better online businessman is not a goal. It’s a mere statement! Goals should have clear, substantiated and detailed target!

Goal should be measurable: I would like to get 100 thousand new visitors to my site within six months is a specific and measurable goal.

Goal should be realistic: I want my site to become like Yahoo! within one year is probably a unrealistic and impossible goal. If your goal is too easy to achieve or an impossible one to reach, you will soon loose interest in it. Make sure that your goal is high but attainable.

Set a deadline: Each of your goals should have specific deadlines for their achievement.

Create a detail plan of action: List every action you have to take in order to achieve a certain goal.

List obstacles: Write down all obstacles that you might encounter on your way to reach this goal. Each time you overcome an obstacle from your list, you will feel good about yourself. This will work as a motivation for you to continue.

Make Lists