It seems that what has been most effective way of advertising online, by far, is now under serious threat. The Newsweek article tells story of a European entrepreneur who runs a web marketplace for cargo firms. His chief method of attracting customers to his site has been by putting pay-per-click ad links on major search engines. The strategy worked very well and businessman was expanding rapidly when he suddenly run into problems last summer.

He started noticing that his site was getting an amazingly high number of visitors but there were no corresponding sales to show for it. It did not take him long to trace problem. Somebody had written some simple software that just kept on clicking on his links. This false traffic was costing him a fortune. The businessman told Newsweek that he estimated that he lost a whooping $50,000 in potential business by time he hurriedly pulled out his ads.

Click fraud is on rise even as search engine executives desperately seek solutions. So far nobody seems to know what to do.

Write for Non-Human Reader

Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each responds to information in their own ways. How one attains best of both goes to heart of your article strategy.

People want articles they read to be useful, timely, and relevant. Writing quality (with wit, persuasion, emotional images, etc.) matters to them. But that's of no concern to spiders. Readers who like what you've written are likely to come to your website - maybe even buy something. Yet, benefits received from search engines are just as important.

Search spiders are attuned to links, keywords, and Page Rank (the popularity of sites that link to yours). Decide which keywords or recurring theme to build every article around before starting to write. That amplifies your search engine optimization (SEO) and pay-per-click (PPC) efforts. Multiple articles can draw attention to a wide array of pertinent terms.

What Search Engines Do for Your Articles - Track your keywords as they appear in posted articles - Deliver links to you in response to relevant queries, thereby sending targeted traffic to site - Find your site through links from posting sites - particularly important for a new or low-traffic website - Show places that publish your articles - Increase your Page Rank as high-quality links are established - Raise your site in rankings as more and more articles appear

Decide Where to Submit your Articles

Who (human) are you writing for? Narrowly defining appropriate interest groups will dictate what spin to use. Unless that's clear, blasting out articles is too hit or miss. For example, if writing about electronic games for children, your emphasis will be very different if written for parents, schools and institutions, or kids themselves.

Clarity about your audience determines where to send your creative output. Article Marketing Academy http://www.promotewitharticles.com/howto.html offers extensive lists of where and how to post your articles.