This is yet another reason to opt for articles advertising instead. Apart from fact that you do not pay for clicks that end up at your site as a result of an article, good articles that end up enjoying viral effect of being re-posted at various other sites, will last for years.

And click fraud does not work with articles because you do not pay for traffic. You simply post your useful articles in as many high traffic web sites as you can and then seat back and enjoy attention and profits.

Granted, click through rate per single article is not as high as that of a strategically placed link on a search engine. Still, if you ensure that you constantly increase volume of articles with your links out there, even as viral effect takes place, you can end up with a sizeable amount of free traffic pointed at your site.

There is one other important advantage posting useful articles all over net has. The traffic generated is usually highly targeted and much more likely to buy when they arrive at your site. As opposed to traffic from ad links at search engines where people read a few catchy lines and then click through, many times just on impulse. People who arrive at your site after reading an article will have much more information and will know exactly what they are looking for.

Watch Out for Contradictory Messages

Maintain a consistency of message from one articles to next, that is also in synch with your website personality. If your article promises a mother lode of answers, make certain they can be easily found, once a reader visits your website. Confusing navigation or a sour note can quickly undo whatever good your article accomplished.

Recycle Your Articles to Work Harder

Posting your articles online is just start. Even before you've written them, plan off-line ways to recycle that same information. When I write articles for clients, I encourage them to use it in as many ways as possible. Don't neglect your customers who aren't Internet savvy.

Re-package Articles Multiple Ways - Send to local publications as press releases or PR - Submit to trade journals - Create handouts to be provided at your store or with services - Collect them into handouts or flyers to sell or give away - Reformat them as hints, booklets, tutorials - Incorporate them into speeches or classes

Monitor Results

A strategy only makes sense if you also keep track of what's working. How many websites actually publish your article and link back to yours? (That's easy to determine. Conduct a Google or Yahoo query with your article title in quotes. Continue to log where it appears for several months after posting.)

Spelling out an article promotion strategy makes your Internet and traditional promotions work smoothly together. And it assures that needs of both search spiders and readers will be satisfied. The right time for planning is before starting to write any articles. I can help you with that. http://www.promotewitharticles.com/consult.html

Your carefully-crafted strategy assures that a steady flow of articles supports your multiple business goals. Best of all, you don't have to wait long to see people and search engines responding to what you've written. That's bound to pay off, and keep paying off... (c) Lynella Grant, 2005

Part 1 includes writing multiple articles and meshing online and offline marketing methods. Part 1 of 2, http://www.promotewitharticles.com/strategy100.html