25 Easy Ways to Double Subscribers to Your Email Newsletter Copyright 2003, The Write Exposure
We've collected 25 ways to increase your subscribers in no time flat. Give 'em a try and report back to us with results.
Be consistent. Last month, we published a little late, and boy did y'all notice! You spend so much energy creating a newsletter your subscribers will look forward to, don't risk diminishing their enthusiasm with an unreliable schedule.
Be yourself. Authentic newsletters are easier on reader. They're typically more interesting (because they're unique to you), plus, you don't risk a tone that swings from formal to informal.
Be honest. What are you sending out (product info, special deals, a genuine newsletter)? How often do you send it? How easy is it to unsubscribe? Do you sell reader's names and email addresses? All of this should be addressed on subscription page.
Be original. Write your own content. Collect your own resources. (Or hire someone to do it.)
Be relevant. Make sure you're writing about topics that apply to your reader's unique situations and experiences.
Be engaging. Invite your readers to participate by offering surveys and quizzes.
Be well dressed. Whether your newsletter is text or HTML, readers should be able to figure out at a glance who your newsletter's from and what it's about.
Be diverse. Offer both short and long articles to give both scanners and in-depth readers what they're looking for.
Set goals. This is even better if you give away prizes as you reach these goals. Perhaps you could give away a great e-book every 100 subscribers. Even if you're not offering a prize, though, make your readers aware of your goals and ask for their help.
Entice them. More and more companies are finding that offering a newsletter isn't enough to get people to part with their email addresses. By offering a free report or something else of value, potential readers may be more likely to sign up.
Offer a sneak peak. Take a look at those magazine offers you get in mail and write something similar for your newsletter.
Post sample issues online. This way readers can see for themselves if they're interested in your newsletter.