Crop for emphasis. Extra background color is distracting so if there's an aspect you want to focus your viewer's attention on, make sure rest of photo doesn't compete.

Photographs of People Change your angle. Look at people from different angles and in different ways. Consider shooting subjects at work and at play. Help them feel as comfortable as possible.

Zoom in on hands. Our hands often give away what we're feeling. Nervous? Maybe your subject fidgets with his napkin beneath table. Bored? Maybe she's examining her fingernails for flaws in polish.

Think motion and line. Diagonals are often more visually appealing. Color also gives you more variations in considering motion in your photographs.

Keep your images original and crisp and you'll maximize power of your company newsletter, whether it's print or electronic.

Make your website useful. Visitors will assume that if your website is helpful, your newsletter will be, too.

Make a one-time popup that invites subscriptions. You can get a one-time popup code at: www.web-source.net/popups.htm.

Make subscribing easy. Your subscribe link should be visible on every page of your site. Also, make process as easy as possible (don't make them fill out long forms, etc.). And, above all else, try process yourself to make sure it works!

Archive issues on your website. This lets readers catch up and see what they've been missing. It also may improve your search engine rankings.

Set up a promotion station. Make a page at your website with ways other people can promote your newsletter-graphics, articles, testimonials, etc. (And let people know they can freely copy what they want to use.)

Promote it at ezine and company newsletter compilation websites.

Advertise it in your signature file on all email with a description and subscribe instructions.

Find other related ezines that you enjoy and ask about exchanging reviews of one another's ezines.

Ask other ezine publishers to recommend your newsletter on their "Thanks for subscribing" page (with a note like, "Here's another ezine you may be interested in" and do same for them.

Ask readers to forward newsletter to a specific person. For example, write, "Please forward this newsletter to someone you know who needs a new printer."

Gather testimonials. It's not enough for you to say your newsletter is great. Get other people to say it for you. (Make sure you have permission to print testimonial!)

Always offer subscribing instructions. (Of course, you always include unsubscribing instructions, right?)

Send a copy to us. Each month, we review a company newsletter in our newsletter to offer our readers a glimpse into what other company newsletter publishers are doing.

So, there you have your 25 ways to promote your email newsletter. Don't forget to let us know how it goes!