Learn how to write a press release and avoid expensive advertising as you grow your business.

A full page ad in an industry journal can cost almost $6,000. But there is a way to use same publications to promote your business free of charge.

Journalists want and need one key thing. NEWS! They’ll gladly write about you or your business provided you know what to feed them and do it in right way.

This is a great way to promote your business FREE.

How can you make most of media?

Learn how to write a press release and submit it correctly to journalists so that it gets read and published.

Remember journalists have an in-satiable appetite for news. So give them news.

News is central to journalism.

What makes news.  Significance – anything which will affect reader’s lives.  Drama – accidents, disease outbreaks, armed actions.  Pop – sex, scandal.  Surprise – anything that surprises.  Proximity – anything dramatic which relates to a person or place.  Scale – job boost, 6,000 new jobs.  Money – lottery winner nets $30million  Elite issues – President, Royalty, Film Stars.  Vogue issues – fashionable persons.  Big guys v Little guys – pensioner defeats government.  Death and destruction – tsunami/earthquake.  Negative – as above.  New – if it’s new it’s news.

How to write news.

It doesn’t have to be biggest, although that can certainly help. And if you do it right, it won’t even matter if your business is listed first. What matters is that your ad is most persuasive.

“But, Lisa!” you’re saying in your most shocked whisper, “Everybody knows that first listing in a category gets most response! That’s why so many business names start with ‘A.’”