How to write a press release.

 Date – top left hand corner, say’s it new.  Headline – make as ‘newsy’ as possible – get your USP in.  Para 1 - who, what, when and where, why it’s important.  Para 2 - expand on para 1. Don’t stray.  Quote – From someone in authority who is independent.  Offer FREE fact sheet.  Full contact details, including home contact – they work all hours!  Notes for editors, facts and background on story, you or your company/business.

If issuing paper make press release easy to read – double space.

Follow these guide lines and you should not go too far wrong. Remember you will get free publicity and they always need news. So it’s worth persevering and learning how to write a press release.

Tip: The impossible is often untried.

********************************************************************* Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ ********************************************************************* **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html

But your business may be better than one that starts with “A.” So why don’t you tell me that? Move your company name to bottom, beside your phone number, and greet me with a bold headline telling me just what’s so great about you. Invest in a few lines of copy (get rid of photo of your store if you have to – I don’t really care about it, anyway) that prove you can deliver on some great promises.

Did you know that making those changes can increase your response by 600%? Yes, really. That beats having an “A” name any day!