Attracting traffic with banner adsWritten by Nowshade Kabir
Internet is an ever evolving business platform. Doing business on Internet differs in a number of ways from every day brick and mortar business. Change here is more frequent, more dramatic and may have greater impact than in a conventional business. Success in this climate can only come from quick response to changes. Look at web advertisement! Just in a few short years, we have seen rise and fall of banner advertisement, email marketing, pop-ups, pop-unders and number of other marketing tools. Consider banner advertisement. In beginning of Internet era, banner advertisement was one of primer methods of online marketing. There were not many quality sites in those days. In search of good feature and content filled websites visitors were clicking through banners aggressively. Today, things are totally different! Over using of banners on web pages forced to train our eyes not to notice banners any more. Visitors tend to avoid clicking through banners unless there is a very compelling reason to do so. Does that mean banner advertisement is dead? Not so soon! Although, banner click through rate is quite low in comparison to what it used to be, depending on your objectives banner advertisement can still be very effective. Banner ads are used today, either for creating brand recognition or for bringing in more traffic to website and consequently generating more sales. Brand recognition As an overall brand awareness campaign, companies place banners on targeted websites. Banners of products with mass appeal are frequently posted on high traffic portals. If your goal is to make any of your products or services popular to certain niche market, you should find websites catering this particular audience and post banner ads. When visitors see your banners, whether they click on it or not – same like traditional bill boards and TV advertisements – it helps you building consciousness to your brand. According to a recent study, online banner ads can be as effective as television advertising as far as brand recognition is concerned. A survey was conducted among members of American Online who saw an ad of a product as a banner on website and on TV commercial. The result indicated that 40 percent of audience remembers static banners and 41 percent remembers TV commercial at time of poll conducted a few days later. Forester Research claims that you can get similar brand recognition effect from online ad campaign in comparison to traditional forms of advertisements for around 60 percent less cost. However, same like offline ads, in order to create a sustainable brand recognition, your online advertisement campaign also needs to run for a prolong period of time. Generating traffic
| | Halloween USA launches new E-Commerce WebsiteWritten by Dwight Zahringer, Tell Vision Networks
Shelby Twp., Michigan — October 3, 2004 It’s that time of year again – Halloween is just around corner. As thousands of people head out in search of perfect costume for ’04, pros at Livonia, MI-based Halloween USA (Gags & Games, Inc.) are stocked and ready to go for what will surely be a hectic month of October.As in past years, more than 85 stores of Gags & Games, Inc. family and temporary locations throughout Midwest will be transformed into “Halloween USA” outlets, where arrays of costumes, accessories, makeup, masks and decorations await. Shoppers will be happy to know that they can also browse and purchase from Halloween USA’s massive inventory from comfort and convenience of their own homes with redesign of company’s website, www.HalloweenUSA.com. Revamped and redesigned by Tell Vision Networks of Shelby Township, site now offers consumers ultimate online Halloween shopping experience with a completely redesigned e-cart system. Tell Vision has created site in a search engine-friendly environment, meaning that site is now highly ranked in organic searches on net’s major engines like Google, Yahoo and MSN. Tell Vision Marketing Consultant, Dwight Zahringer states “Tell Vision has also launched an aggressive online marketing campaign for Livonia-based retailer that has focused on proven marketing and sales techniques such as Pay per Click, Affiliate Advertising and Link Exchanging. Together with search engine optimization of www.HalloweenUSA.com, this has led to an exponential boost in traffic for website and translated into a dramatic increase in ease-of-shopping for online customers, resulting in explosive sales.”
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