Banner ads could be a good source of high quality traffic for your website if you manage your banner ad campaign wisely. If your main purpose of campaign is to generate more sales by attracting traffic - which is any way should be main goal of any e-commerce site – you have to select sites to post banners where you target audience frequently visit. Pay per click search engines like Overture or Google Adwords are good options for your textual banner ads. Since visitors are already looking for a website like yours by searching for keyword that you have selected to place your ad, you get highly targeted traffic from this.

There are no fixed rules of effective banner ads campaign. You have to learn program works best for you by trial and error. The principal idea behind any advertisement is to grab viewers’ attention, ignite their curiosity and motivate them to act. For banner ads it is no different!

The following tips should help you getting better result from your banner advertisement campaign:

1. Choose an attention grabbing content. Space is so limited in a banner – same like newspaper headlines – you have to come up with something that really gets viewer’s attention. Since you have to do it in one or two sentences, try using something funny, outrageous but intriguing. You can also use pictures, which deliver similar effect.

2. Call to an action. Many people like to be guided. Tell them what to do such as “Click here” or “Go to website”.

3. Focus on one offer. Your banner ad should carry one single message. By including several offers in one ad, chances are you will confuse viewers rather than intrigue.

4. Make it readable. Even a greatly designed banner will fail to motivate a viewer if text on it is not readable.

5. Avoid information overload. Too many pictures, colors and texts make banners look clumsy. Viewers tend to ignore this type of banners. Animated banners should have less than four frames.

6. Don’t use heavy banners. Make sure that your banner file size is less than 5K. Bigger files take longer time to load.

7. Test your banners before publishing. Check how your banners will look with different browsers. Verify that banner link URL is correct and linked to right page on your website. Whenever, you make changes to your website, make sure to double check your banner ads.

Recent practice shows that a banner, which looks like a text has 4 times more click through rate than a conventional banner. So use text banners to increase efficiency of your banner ad program.

Since advertisement is main source of income for many websites banner ads are here to stay. Although, there is no doubt that their look and use will constantly be evolved.

Made aware of site’s existence by Tell Vision’s sister company Seo Vision’s successful campaign, these shoppers can easily find what they are looking for and get their orders placed in plenty of time for trick-or-treat season.

Whether they’re looking for a last minute costume, a decoration to make their yard scariest on block, or accessories necessary for polishing off perfect Halloween look, web surfers can find it all on HalloweenUSA.com. They can browse a virtually endless selection, learn about important sizing information and purchase with confidence of a secure and easy to use server.

And when all is said and done, 2004 will be a Halloween to remember. With help of Tell Vision Networks, Halloween USA, a retailer whose name is synonymous with Halloween, has risen to rank of powerhouse in online Halloween shopping market. In turn, HalloweenUSA.com will help shoppers throughout Michigan and Midwest prepare for one of greatest holidays of year.

For more information about Halloween USA and to begin shopping experience visit www.halloweenusa.com. Store locations may be found at Halloween USA Website or by calling 1-888-SCARE-US. More information about Tell Vision Networks can be found by visiting www.tellvision.com or contact Dwight Zahringer, 586-864-0111, pr@tellvision.com.