Attract Product Buyers--Create your Home Page With Marketing Pizzazz

Written by Judy Cullins


Your home page needs to grab your visitors byrepparttar collar--persuade and engage them.

You haverepparttar 134496 power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them allrepparttar 134497 way to your order pages.

Here's a rough draft of my new home page:

Part One. Start with an intriguing headline that is benefit- oriented that will lead your visitor to your products.

Sample: I wrote "Want a Quick and Simple Way to Quadruple your Web Sales within Four Months?" when they clickedrepparttar 134498 link it took them directly to my success story, somewhat like a sales letter.

After readingrepparttar 134499 success story I provided a link that took them torepparttar 134500 products page where a popup gave them more benefits on my new eBook _Ten Non-techie Ways to Market Your Book Online_.

Sample: For my book coaching services I opened with this headline "Letrepparttar 134501 Book Coach Make your Book Dream a Reality." This link takes my visitor directly to my coaching services information and why I'mrepparttar 134502 coach for them.

Instead of just listing your book title, try a benefit-driven statement like this: Discoverrepparttar 134503 hidden truths about getting your salable book written, finished, published and marketed. Learn repparttar 134504 "fast-forward" way. Here, I added a link saying "click here" to take my visitors to _Write your eBook or Other Short Book Fast!_ where multiple benefits pop up with ordering information.

Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you, they care about what problems you can solve for them. They especially love free information.

Sample: The Book Coach can answer your questions, and make your book dream a reality. Judy Cullins, M.A. offers her 20 years as an author, publisher and marketer of over 40 books and special reports--all in short, easy-to-read, formats, with lively teleclasses and phone coaching..

Keep Visitors Coming Back Over & Over! Offer Them What They Want!

Written by Paulina Roe


If you have a site you want to be "sticky" - meaning visitors will hang out at your site and check it out for awhile, and then come back for more visits due to changing content they want to see - you need to have a strategy. You need to know what your site theme needs to draw targeted visitors back again and again.

No matter what you do with your site - you need good content that changes - relating to what people want to know about. The content must be timely, pertinent, consistent with site theme, and offer something of value torepparttar visitors. Some strategies are offered below.

Figure out what is new, or innovative for your site theme. What can you post in updates that will makerepparttar 134495 curious come back? Is there a new product, a new site announcement, a new article (especially in a series that is continuous), a new prize or contest to win? Think over your options and see what relates with your site.

Offer a way for visitors to win something - or offer freebies they can win, or discount coupons on items - just for visiting. Don't go broke over this, but find something of use and which follows your site theme. You might even get donations of products or samples from a company that wants its link or banner on your site, and perhaps has its logo on repparttar 134496 samples. When winners are picked, list them atrepparttar 134497 page or in your ezine so that visitors will return to find out if they won. It will also add credibility that you are actually awarding prizes. Keeprepparttar 134498 winners current and post any "thank you" messagesrepparttar 134499 winners send to you.

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