You have power to gain your visitors loyalty, to book mark your site, and eventually, to buy your products if you write irresistible, streamlined copy that engrosses them all way to your order pages.

Here's a rough draft of my new home page:

Part One. Start with an intriguing headline that is benefit- oriented that will lead your visitor to your products.

Sample: I wrote "Want a Quick and Simple Way to Quadruple your Web Sales within Four Months?" when they clicked link it took them directly to my success story, somewhat like a sales letter.

After reading success story I provided a link that took them to products page where a popup gave them more benefits on my new eBook _Ten Non-techie Ways to Market Your Book Online_.

Sample: For my book coaching services I opened with this headline "Let Book Coach Make your Book Dream a Reality." This link takes my visitor directly to my coaching services information and why I'm coach for them.

Instead of just listing your book title, try a benefit-driven statement like this: Discover hidden truths about getting your salable book written, finished, published and marketed. Learn "fast-forward" way. Here, I added a link saying "click here" to take my visitors to _Write your eBook or Other Short Book Fast!_ where multiple benefits pop up with ordering information.

Part Two. Add who you are and what you can do for your visitors, but make it short. Nothing turns a visitor off more than long bio copy. They don't care about you, they care about what problems you can solve for them. They especially love free information.

No matter what you do with your site - you need good content that changes - relating to what people want to know about. The content must be timely, pertinent, consistent with site theme, and offer something of value to visitors. Some strategies are offered below.

Figure out what is new, or innovative for your site theme. What can you post in updates that will make curious come back? Is there a new product, a new site announcement, a new article (especially in a series that is continuous), a new prize or contest to win? Think over your options and see what relates with your site.