Part Three. Add some specific benefits with a personal approach:

Sample: I can help you answer questions about your book.

- What are first steps to writing a great selling book? - Will my book attract my desired audience? - Do my potential buyers know they need my book and it's worth money? - Will my books sell enough copies for my satisfaction? - How should I publish my book? - Now that it's written, how can I best promote my book?

Part Four. Add a WOW testimonial.

Sample: "Save yourself from headaches, disappointments, and money down drain. Read Write Your eBook or Other Short Book-Fast! before you write another word. Judy puts you on fastest track to publishing success." Marcia Reynolds, M. A., M.Ed. Past president of International Coach Federation Author of How to Outsmart Your Brain http://www.covisioner.com

Part Five. Use a Testimonial or Give Away Free eBooks for your Ezine.

Your visitors will also say, "Who cares?" For you to convince them they must have your ezine, add a testimonial from a well known expert in your field. An even better idea that boosts my subscribers to 25 a day is to include a free eBook or report.

Sample: Dan Poynter's testimonial below: "Chock full of nuts and bolts on book writing, publishing, and marketing. Definitely worth your time."

Offer Free report if people subscribe to your ezine.

Sample: Send an email to Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports

Put some passion into your headings--give visitors a reason to subscribe. Offer a free eSpecial Report to new subscribers.

On each page list copyright and other important contact information at page's bottom.

Just think--the more pizzazz, more visitors will return to your site to surf, get free information, and buy your services and products.

Include ways to collect email addresses from visitors - a site or product review, or a guest book to sign, or a trivia questions to answer - come up with some way to make people leave you with their email or contact information. You can then communicate with them about some new situation you want them to know about. Always give them a chance to be removed from your list - but if you offer useful updates, they will likely want to stick with you.

Ask your visitors to refer page to their friends, and reward them for it. Let them know they are valued and you are looking out for them - give them a reason to WANT to refer your site to others. Give your visitors an easy way to bookmark your page, and to WANT to bookmark your page.

Offer new games to play, stock quotes that are current, news feeds, or some other type of changing information. Just get them to come back and visit. Leave them with a cliff-hanger. Make them want to see what you do or say next. Just get them to keep coming back for more - and make sure to update your site to make sure they come back and can depend on you!