Give People Reasons to Visit and Buy from Your Web Site

Content is most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 percent of visitors go to web sites to get information. Only 5 percent are interested in graphics.

Valuable content can include how-to articles, reports, tips, links to useful resources, and freebies. For example, a web design company may provide free graphics and diagnostic tools. A CD web site may offer free reviews, biographies of musicians, and an online jukebox that allows visitors to preview their music selection.

To make money with your web site, you also need to include:

Are you writing articles?

"Here we go again" you mind says. You've heard it a hundred times before. Let me give you some incentive...

eMarketer Inc research reveals that not only are more sites charging for content — more consumers are paying for it.

The Internet, or Information Super-Highway, known for its limitless amounts of free content is evolving. In wake of dot.com bubble-burst and downturn in online advertising, what was once free for consumers now comes with a pretty price tag.

- - - - - - - - - - - INTELLIGENCE Sources Report Online Content Buyers Will Spend $222.1 Million by 2006 - - - - - - - - - - -

Source: International Data Corporation

So can you see where I'm heading?

The demand for quality content is on rise, and this gives you perfect opportunity to gain a lot of exposure without paying a dime in advertisement.

Today I'm going to show you 7 Pillars to writing successful articles to promote your website or ezine.

So I'm sure you know, it's no easy task. Simply throwing a bunch of words together isn't going to get you very far.

So here's a blueprint for writing successful articles. Follow these 7 pillars and you're guaranteed to get more exposure with your articles.

- - - Pillar #1: Use a HOT Topic - - -

This one takes a little effort. I Know! I Know! It's crazy, who would of thought you'd have to put in any effort but I'm sorry, I haven’t yet found a way around it.

You'll need to do a little research. If you're already in know with your target market, then it should be no sweat. Research, Spy, Observe, Listen. Understand your market. What is always being talked about? What issues are hot? What do people want to learn?

Even visit a couple article directories and content sites, and check out popular topics. Here's a couple to visit:

http://ezinearticles.com http://www.ideamarketers.com http://www.goarticles.com

To see a list of top 15 article directories, visit: http://www.webopoly.com op15.htm

- - - Pillar #2: Create a "Spell-Binding" Title - - -

Spell-Binding title? That's right.

Your article title is your headline. It's plain and simple. If your reading a magazine, you always read heading and if it sparks your interest, you read on.

Just think ... what if I called this article:

"Writing Articles" "Tips For Article Writing" "This is how To Write An Article"

These don't pack much "punch", do they?