Target Your Audience

- Provide information that is valuable, useful, or entertaining to your target market. - Feature content relevant to topic of your site. - Use a feedback form to find out what your visitors and prospective buyers want.

Visitors typically come to your web site four to seven times before they buy from you. Go to http://www.profitablewebstrategies.com/content.htm to find out how to keep attracting prospective buyers to your site and turn them into buyers.

P.S. Read more in-depth articles at http://www.profitablewebstrategies.com

This article is an excerpt from Inside Secrets to Developing a Profitable Web Site. Visit http://www.profitablewebstrategies.com for more information. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Web design built on proven marketing strategies!

FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie Web design and marketing strategies to increase your online profits. Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales." Send email to: mailto: subscribepws@profitablewebstrategies.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Web design built on proven marketing strategies!

You need to JUMP OUT at them!

- - - Pillar #3: Strike a Light with your First Paragraph - - -

Once you've enticed your reader to read your article (via a great title), you need to keep them reading.

The first paragraph of your article is critical. If it's lifeless breath of uninteresting words readers usually just bail out.

Use short paragraphs, powerful words and keep an upbeat tempo with a simple outline to follow.

Tip: Start With Latest News, it always works :-)

- - - Pillar #4: The Sub-Headings - - -

As I was just saying, using short paragraphs and sentences keep an upbeat tempo, and using Subheadings allow a clear outline for readers to follow to keep up interest.

Sub-headings better organise our thoughts. They make things easier.

- - - Pillar #5: Your Time to Shine with a Resource Box - - -

The reader has just read your great article, and now what? Are you going to just leave them hanging?

Hell No, a resource box will appear at end of your article for reader to see.

It's next step if they like what you've shown them.

Make your resource box compelling. Make reader jump over to your website, join your ezine, claim their free gift -- Unleash Your Creativity!

- - - Pillar #6: Poofread ;-) - - -

Typos and bad grammar are not a good look. Just like my subheading above.

If you're not that crash hot at English, hire someone. It can save damaging your reputation.

- - - Pillar #7: Promote, promote and umm.... promote - - -

Let's look at reality. Without Pillar #7, 1-6 are a waste of time. Other wise no one reads your article.

You've got to promote it!

How can you promote your article?

There are hundreds of article directories, fr^e content sites and article announcement lists out there. And best part is ... 96% of them are FR^E!

The Top 15 article and ezine directories can be found at: http://www.webopoly.com op15.htm

Develop a list of ezines in your target market. Then e-mail each ezine publisher a copy of your latest article.

Wouldn't you like to get your next article picked up by an ezine with 53,000 subscribers?

Now get into it, and get writing!

© 2003 Rhys Nawodycz

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About Author: Rhys Nawodycz, a silent marketer that incorporates Unheard of Marketing concepts and tactics with Proven and Practised "e-telligence" as he calls it.

Unleash his latest eCourse Fr^e, when you expand your Marketing Creativity in his FR^E Bi-weekly newsletter: Visit: http://www.webopoly.com or send a blank message to rhys1-31311@autocontactor.com

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