Prominent webmasters like Jim Daniels, Cory Rudll,and Kevin Bidwell(one of my favorites) et.al teach you Internet success strategies. Of course, they all started way back in '96 (that's 1996) or so when teaching such concepts made them successful because aspiring webmasters wanted information. Someone asked me recently if Cory Rudll's two volume manual collects dust on my desk. Chagrined, I acknowledge, "sitting just to right of my keyboard" (been there for two years). Then I think of all other manuals, ebooks purchased to vault my Internet marketing skills.

What then gets you income so many claim to make? You've read ads, "so and so made $55,000 in one month" and this was their slowest month. Or, affiliate maven makes $463,000 a year marketing affiliate programs. Each of these testimonials appear attached to some alluring ebook which you must have to succeed. Well, hold off. Maybe you just don't need to enter that credit card number.

Here are 5 considerations to ponder before thinking about income from your website.

Purpose: Never gave much credence to business plans; however, you can't get from my house to Boston without a map. Whether you write it down (which is best) or create pictures in your mind, there must be a map. A strategy which defines what steps you take. Strategies begin with brainstorming. Sit down, put a blank paper on your desk, grasp your pen, and write. Write anything that comes to mind relevant to your purpose. Write not so relevant ideas too; who knows they might turn out to be most important expression of your brainstorming. A number of routes will get you to Boston from my house: some direct and boring, some scenic and slow. Who cares what way you get there. Herman Drost's article, http://www.echievements.com/articles/2507, "8 Steps to Creating a Simple Business Plan...." provides a "how to" outline.

Persistence: No matter what hype reads, this takes persistence. Perhaps only emotion that separates successful from no so successful comes down to persistence. Calvin Coolidge's (1872 - 1933) viewpoint may be worth memorizing. "Nothing in world can take place of Persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve problems of human race. Kevin Sinclair's article, http://www.echievements.com/articles/2508, "Persistence - The Magic Key To Success" inspires you to continue. Also, if you've never read Russell Conwell's "Acres of Diamonds", it's a classic worth reading.

It is not too difficult to see why many internet marketers insist that World wide web is an entertainment medium - a development from TV. The typical person is more interested in new offerings on web that can entertain and less excited in details of enhanced communications capabilities this new phenomenon brings.

It is therefore not surprising to learn that net is actually first activity in over 40 years that has been clearly documented as something that causes people to spend less time watching TV. No wonder most people think of it as a substitute for TV.

But they have done this with disastrous consequences. Even as you read this, entrepreneurs all over world continue to pump money into all sorts of advertising schemes on net. Fascinating when you consider that same people doing this hate to be interrupted by advertising when they're surfing.

I find it much more useful to think of net as an improvement on telephone. Then everything makes sense and any promotion on net works like magic.

People hate interruptions on phone from telemarketers. They prefer to call and ask about a product they are interested in and then to place an order using same telephone.

If you look at Internet as an enhanced telephone, rather than try to advertise through it, you will seek to advertise elsewhere (offline) to direct people to contact you (by visiting your web site or sending for details via email). That's exactly way it has worked with telephone for decades.

Experts have already proved that although web has not been a very successful advertising medium, it has increased advertising revenue for offline mediums like newspapers, magazines, radio and TV.

There is another very effective proven way of using this improvement-on-the-telephone medium to promote your business, and it works much better than advertising. It is by cashing in on way most people use internet. For years telephone has been a valuable instrument for getting information. People looking for information have frequently made a few calls to get info that they are looking for.