Probabilities: As this article is written, banter of presidential poll interpretation continues. Everyone has an opinion, and every pole a changing nuance. However, reading polls provides some lessons on reading probabilities of website traffic. Most of us read primary poll results rather than referring to "internal tracking polls". Same may hold true when reading website traffic: we look at number of visits without reading "internal tracking". Travis Reeder provides detailed explanations and reasons for digging deeper into numbers in his article, http://entrepreneurs.about.com/cs/marketing/a/visitortracking.htm "How (and Why) to Read Your Web Statistics and Analytics" If you do not track visitors, I recommend http://awstats.sourceforge.net/ AWstats. "AWStats is a free powerful and featureful (sic) tool that generates advanced web, ftp or mail server statistics, graphically." "A reasonable probability is only certainty," writes E.W. Howe. So what probabilities do you have for succeeding and how do you measure them?

Personality: Ever converse with someone knowing that person was not "there"? Many websites give same impression. What does this webmaster think? What matters to them? What message do they want conveyed? One source of information for news and other resources is Yahoo. Yahoo allows you to personalize your page using my.yahoo.com. I think it takes more effort to insert your personality into your work, to evidence your opinions and world view on a website. Every website page represents you implicitly or explicitly. What matters to you should be evident on your website, and your website should represent your values. Little seems to be written about this subject. Terri Seymour's article, http://www.echievements.com/articles/1296 "The Power of Personality" provides some further insights. Bob Baker's book, Poor Richard's Branding Yourself Online provides substantive help. Oscar Wilde's observation that "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation" deserves a webmaster's attention.

As with all enterprise, Internet endeavors involve you with something that does not happen overnight. As with all worthy efforts, it requires a purpose clearly defined, a persistence resolutely affirmed, and a daily preparation involving your complete personality. You must remain passionately focused on belief that you add value to this incredible enterprise known as Internet.

So what better way to attract attention to your offering than to provide lots of useful free articles packed with information that your target market may be looking for?

And advantage of doing this online is huge. Offline PR articles will hardly carry full contact or address of where business or service being written about can be found. Online, a resource box will not only include contact information, but it can also have an enticing special offer or opportunity for reader to seek more information via email. This way an article writing business easily and effortlessly builds up a valuable opt in contacts list. The list can be contacted later with information, updates and all sorts of interesting offers.

Having realized that quality of their content is key to success, web sites have been grappling for a low cost solution to keeping their content interesting, fresh and informative. They seem to have found answer in offering to post articles free on their site. More and more web sites do that these days.

And more and more smart businesses need to take full advantage of this to get out word over net about their offerings.

One more aspect has rendered free article posting extremely effective. It is as a result of fact that there is really very little well written material around, so any well written piece will quickly enjoy an amazing viral effect.

Here is how it happens. Most of sites that post these free articles target web sites and ezine publishers who download and use these articles. Many of web sites that do this in turn also allow others to download and use same material. All with one condition, that they do not edit article and that they leave resource box intact.

The result is that a single article finds it way around net to dozens of sites and ends up being seen by thousands and ultimately hundreds of thousands of persons interested in subject written about and therefore very interested in sort of products marketed by person who wrote article.

That is exactly how you make full use of power of net to advertise effectively online - and it's free. ------------------- If you found this article interesting, you can read another article by this author at link below that will give you only 2 things you need to acknowledge to gurantee success in any online marketing program.

Here's link:-

http://www.goarticles.com/cgi-bin/showa.cgi?C=26206