Artistic Touches Applied on Jeep SpotsWritten by Carla Ballatan
It is a good notion to consider artists whose muses come with a six-cylinder engine. Putting such artistic plots in promoting Jeep Liberty is an effective way to capture target African American and Hispanic consumers. This type of marketing is a way to captivate target consumer, not only on technicalities of product, but also on more humane level. This takes into consideration that African Americans and Hispanics have strong traditions in artistry. The first film spot show how self expression is set in an art class. A teacher encourages her students to do self-portraits that will enable teacher to see their inner self. Voila! A neophyte artists depicted portraits showing herself at wheel of a Jeep Liberty. Seeing this, teacher nodded admiringly and says: “now that’s what I’m talking about!” Another spot depicts a young Hispanic artist driving through a city and works on a mural covering side of building. His artwork is clearly seen as a theme on liberation – an image of his new Jeep Liberty. These artistic productions were made by Hank Benson of Avalon Films, conceived by Detroit agency – GlobalHue. The conceptualization was done by staff of GlobalHue, who are fine artists themselves. Thus, spots were made more realistic and compelling by that fact. Since they wanted to capture a specific market for Jeep Liberty, it is important for spots to be felt with honesty and authenticity. Thus, Benson spent a lot of time interviewing painters and street artists. This helped him in casting and art direction. Such that, actual shoot for spots really flowed, as in real life drama.
| | AACE International, Inc. selects upgrade and PSA for gomembers’ solutionWritten by gomembers, Inc.
[Herndon, VA] --- gomembers™, Inc. (http://www.gomembers.com) announced this week that AACE International, Inc. (http://www.aacei.org) has opted to upgrade its pinnacle solution to newest version 5.91 and apply a PSA (Preferred Support Agreement) to this total association management solution.“AACE’s decision to upgrade and apply a PSA was a smart choice to protect their financial investment,” stated Ann Belair, Director of Operations for gomembers. “This upgrade will result in better system functionality for AACE while PSA will position them for future system enhancements. It also allows them to take advantage of our Preferred Rewards program, which offers a wide variety of programs and incentives,” further noted Ms. Belair. For more information on gomembers' solutions, please visit Products section of our website. www.gomembers.com For any questions, please do not hesitate to contact gomembers via email at: gomembers-inc@gomembers.com gomembers, Inc. gomembers is a leading provider of software solutions for membership, meetings and management of member-based organizations. gomembers' software and technology enable its customers to automate a number of enterprise resource planning, member relationship management, transaction processing and member-to-member communications functions in a single software platform with seamless inter-processing of data across all applications.
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