Continued from page 1
Even
locations were chosen by keeping in mind
essence of
stories depicted in
spots. New York City was finally chosen for its having a strong connection with
fine arts, became another character in
stories. One of
best considerations for choosing New York was because there’s art at every corner of
city – on
walls, sidewalks, store and restaurants.
The rhythms for
spots were also attuned to
reality it wants to capture. The art class spot had
feel of hip hop or tap, while
Hispanic spot was more like a tango or salsa. These make
spots an art piece with elements of dance, painting and theater.
There is an explicit complexity in both
spots’ art direction making it a very subtle marketing ploy that would not only encourage consumers but also give them a chance to pick up something new and fresh.
The Avalon Films’ offices are located at 33300 Thomas St., Farmington, Michigan 48336, and at 1501 Colorado Ave., Santa Monica, CA 90401. If you need further information, call (248) 473-9295 or (310) 394-8300

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