Are you Moving etc...?

Written by Jane Finch


With Christmas fast approaching, it's not onlyrepparttar shops and retail outfits that are getting ready forrepparttar 101448 sudden onslaught of customers.

As well as Estate and Lettings Agents, Removal and Shipping companies are getting ready for Christmas as well. Afterrepparttar 101449 Summer and Easter holidays, this is one ofrepparttar 101450 busiest times ofrepparttar 101451 year for moving home.

Anyone that was unlucky enough not to complete their house sale inrepparttar 101452 summer months is now desperately trying to make sure that they move this side of Christmas, so that allrepparttar 101453 loose ends are tied up beforerepparttar 101454 New Year. Also Christmas andrepparttar 101455 New Year seerepparttar 101456 end of many tenancy agreements, so thereforerepparttar 101457 renting market becomes saturated with vacant properties to let.

Being a tenant at this time of year is great, due torepparttar 101458 extensive range of properties that are available. And if you're lucky, you may even get a discount onrepparttar 101459 monthly rent or deposit due torepparttar 101460 fact thatrepparttar 101461 landlord is having trouble letting it out.

However, if you're a landlord at this time of year, you will have to make sure thatrepparttar 101462 property you are letting is picture perfect so that you getrepparttar 101463 right kind of tenant andrepparttar 101464 right price for your property. With so many people taking advantage ofrepparttar 101465 Buy to Let market, you cannot afford for your property to be onrepparttar 101466 bottom rung ofrepparttar 101467 ladder right now.

Although,repparttar 101468 actual moving day may not be top priority for many people relocating, it should not be forgotten and left tillrepparttar 101469 end.

You see, many people think that booking a removal company is like booking a taxi - Quick and easy.

What many people don't realise is that removal companies can be fully booked for days and weeks in advance. So if you don't want to be left withrepparttar 101470 really expensive companies or onrepparttar 101471 other hand,repparttar 101472 cowboy firms, contact your movers well in advance.

How Do I Improve My Web Site Conversion Rate? Part 1

Written by Steve Jackson


How Do I Improve My Web Site Conversion Rate? Part 1

In a recent teleconference I contributed too I was asked a number of questions about specific problems people were having and what I would do if I were in their position. This isrepparttar first article in a 3 part series which we'll publish overrepparttar 101447 next few weeks answering those specific queries, inrepparttar 101448 hope that it helps you to solve some of your issues.

Question 1. What do you mean by conversion? Getting someone to answerrepparttar 101449 simplest call to action i.e. "read more here" or actually selling them product/service?

What you're talking about here is two different ways to measure your website. "Read More Here" is what I would call a variable effecting your conversion rate. I call these variables "Micro Conversions" because they are all small (microscopic even) steps toward a full conversion. A micro conversion is something which you should test and measure. "Read More Here" might be better clicked through as "Click here to find out how to win a months supply of vintage wine". So by improving this click through you getrepparttar 101450 browser to take another small step toward your final website goal. By doing this you improve your overall conversion rate, which in this case is to get someone to register or subscribe to win a months supply of vintage wine. Micro conversions can be tracked by measuring click through of links, or read time for content, or bounce rate for headlines and copy. Full conversion is persuading your visitor to do what you want them to do, in my example it would be registering to win wine, but it could be subscription to a newsletter, downloading an audio file, buying a product, selling a service or whatever, but it should reflect what your websites business objective is.

Question 2. What strategies would you suggest when there is no "online" conversion possible? I need them to call me for more info, to learn more and to eventually give them a proposal.

There is no such thing as "no online conversion". You're looking for leads that will eventually ring you butrepparttar 101451 visitor isrepparttar 101452 one withrepparttar 101453 power. If you don't give your visitor a reason to let you continue to have a dialog with them then they won't. Using opt in is one answer. If for instance you ask for a name, email address and telephone number from your visitor so that he can then get useful information from you inrepparttar 101454 form of a free report or audio file you do two things. First you qualifyrepparttar 101455 visitor as someone whom is interested in your services and second you get permission to contact him/her again. You need to build into your website a powerful reason for your visitor to give you permission to email or talk to them rather than expect someone to pick uprepparttar 101456 phone. In your case you say they need to ring you to learn more, put what they need to learn into some form which they can opt in to get, such as a white paper, report or audio file. Then you have a conversion rate which isrepparttar 101457 amount of people who give you permission to continuerepparttar 101458 dialog with them by giving you their email address or phone number so that they can learn more about your offering. People visit a website to get information, so give themrepparttar 101459 means to get it.

Question 3. What ifrepparttar 101460 product you sell is also sold by several others onrepparttar 101461 website, how do you get someone who is browsingrepparttar 101462 internet to notice your site and want to order from you?

In offline marketing a successful tactic is differentiation. It's no different online. If you stand out from your competition then you get noticed. What makes you different (not necessarily better just different) from your competition? A USP makes an enormous difference to conversion rates. We improved subscriptions by 11% per month for six months by differentiating ourselves. The second point is that your site should be of use to your visitor. The one thing that everyone online has in common is that when they browse they are looking for information. So give your visitors what they want inrepparttar 101463 form of education. If your potential customer becomes educated about your offer and takes away something useful from your website they will remember you over your competition.

Question 4.

How do you getrepparttar 101464 address, telephone no andrepparttar 101465 name ofrepparttar 101466 owner of any company that you're trying to get in touch with to see if they would be interested in what you sell?

Cont'd on page 2 ==>
 
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