As well as Estate and Lettings Agents, Removal and Shipping companies are getting ready for Christmas as well. After Summer and Easter holidays, this is one of busiest times of year for moving home.

Anyone that was unlucky enough not to complete their house sale in summer months is now desperately trying to make sure that they move this side of Christmas, so that all loose ends are tied up before New Year. Also Christmas and New Year see end of many tenancy agreements, so therefore renting market becomes saturated with vacant properties to let.

Being a tenant at this time of year is great, due to extensive range of properties that are available. And if you're lucky, you may even get a discount on monthly rent or deposit due to fact that landlord is having trouble letting it out.

However, if you're a landlord at this time of year, you will have to make sure that property you are letting is picture perfect so that you get right kind of tenant and right price for your property. With so many people taking advantage of Buy to Let market, you cannot afford for your property to be on bottom rung of ladder right now.

Although, actual moving day may not be top priority for many people relocating, it should not be forgotten and left till end.

You see, many people think that booking a removal company is like booking a taxi - Quick and easy.

In a recent teleconference I contributed too I was asked a number of questions about specific problems people were having and what I would do if I were in their position. This is first article in a 3 part series which we'll publish over next few weeks answering those specific queries, in hope that it helps you to solve some of your issues.

Question 1. What do you mean by conversion? Getting someone to answer simplest call to action i.e. "read more here" or actually selling them product/service?

What you're talking about here is two different ways to measure your website. "Read More Here" is what I would call a variable effecting your conversion rate. I call these variables "Micro Conversions" because they are all small (microscopic even) steps toward a full conversion. A micro conversion is something which you should test and measure. "Read More Here" might be better clicked through as "Click here to find out how to win a months supply of vintage wine". So by improving this click through you get browser to take another small step toward your final website goal. By doing this you improve your overall conversion rate, which in this case is to get someone to register or subscribe to win a months supply of vintage wine. Micro conversions can be tracked by measuring click through of links, or read time for content, or bounce rate for headlines and copy. Full conversion is persuading your visitor to do what you want them to do, in my example it would be registering to win wine, but it could be subscription to a newsletter, downloading an audio file, buying a product, selling a service or whatever, but it should reflect what your websites business objective is.

Question 2. What strategies would you suggest when there is no "online" conversion possible? I need them to call me for more info, to learn more and to eventually give them a proposal.

There is no such thing as "no online conversion". You're looking for leads that will eventually ring you but visitor is one with power. If you don't give your visitor a reason to let you continue to have a dialog with them then they won't. Using opt in is one answer. If for instance you ask for a name, email address and telephone number from your visitor so that he can then get useful information from you in form of a free report or audio file you do two things. First you qualify visitor as someone whom is interested in your services and second you get permission to contact him/her again. You need to build into your website a powerful reason for your visitor to give you permission to email or talk to them rather than expect someone to pick up phone. In your case you say they need to ring you to learn more, put what they need to learn into some form which they can opt in to get, such as a white paper, report or audio file. Then you have a conversion rate which is amount of people who give you permission to continue dialog with them by giving you their email address or phone number so that they can learn more about your offering. People visit a website to get information, so give them means to get it.

Question 3. What if product you sell is also sold by several others on website, how do you get someone who is browsing internet to notice your site and want to order from you?

In offline marketing a successful tactic is differentiation. It's no different online. If you stand out from your competition then you get noticed. What makes you different (not necessarily better just different) from your competition? A USP makes an enormous difference to conversion rates. We improved subscriptions by 11% per month for six months by differentiating ourselves. The second point is that your site should be of use to your visitor. The one thing that everyone online has in common is that when they browse they are looking for information. So give your visitors what they want in form of education. If your potential customer becomes educated about your offer and takes away something useful from your website they will remember you over your competition.

Question 4.