Are you Moving etc...?

Written by Jane Finch


Continued from page 1

Don't get me wrong, it is not always that everyone leaves it late to book, but sometimesrepparttar exchange on their property does not go through until a few days before completion. And if you're renting, you can find a property and be accepted within just a few days if your credit check goes through straight away.

One major piece of advice that I give to all my clients is to make sure that you get quotes from Removal or Shipping companies as early as possible. If you contact them at least 6-8 weeks in advance of your proposed move date then you are more likely to be prepared for short notice completions. Also,repparttar 101448 removal companies will be more patient and understanding of your situation if things do get delayed.

This is also a good idea so that you know exactly how much your removal is going to cost you well in advance. Moving with a professional company may be less hassle, but it can also be expensive. So Be Prepared!

And don't think that just because you are moving yourself, you have it easier either. Moving at any time of year is hard work, let alone inrepparttar 101449 cold and wet winter months, so make sure you have prepared yourself forrepparttar 101450 worse.

Check out Jane's website, www.movingetc.co.uk for more information on moving home, as well as free advice on which removal company to use for your stress free move.



Jane is an Independent Relocation Consultant with many years experience within the moving industry.

She has worked for both small family removal companies as well as large multinational shipping firms and set up her own company in order to reduce the stress of moving home.

Jane has been with her partner for eight years and they are expecting their first child at the beginning of the New Year.


How Do I Improve My Web Site Conversion Rate? Part 1

Written by Steve Jackson


Continued from page 1

You need to get permission fromrepparttar visitor to get that information. It can't be done with any tracking tools available. There is a very good reason for this and it's called privacy. If you or I went online and could have our names, addresses and phone numbers tracked by software it could be potentially dangerous. Imagine if you were online and were talking on a chat room about going on your holidays in a far away land forrepparttar 101447 next few weeks and your personal information could be gathered. The person who sees that information then knows when to go to your address and rob you while you're away. It's ok to track browser behavior because no personal details are ever tracked. I for one hope it stays that way.

Question 5. What should one look for inrepparttar 101448 web logs to determine conversion rates?

Web log files are a problem because they record everything. Web logs record every request to your sites pages from search engine indexes, to email harvester software, link harvesters and visitors. So you need to filterrepparttar 101449 information out from log files which isn't relevant to visitors first. Then you're looking for unique visitors (not visits) or unique sites. Once you have that filtered figure you haverepparttar 101450 approximate amount of visitors coming to your site, still not close to 100% because of proxy servers recording multiple visitors as one browser, but it's as close as you can get with log files. Then you dividerepparttar 101451 amount of people who completerepparttar 101452 conversion action byrepparttar 101453 total visitors. That is your conversion rate. If you can get software which doesn't use logs like IRIS Metrics or log software which works outrepparttar 101454 filtering like Web Trends it makes your job much easier.

Question 6. What factors haverepparttar 101455 biggest impact on conversions on my web site?

The short answer is differentiation, target marketing, your sites relevance to your desired audience, measurement, experimentation and most importantly trust. Differentiation isrepparttar 101456 first step inrepparttar 101457 process. You must find a way to stand out fromrepparttar 101458 competition. It should start withrepparttar 101459 domain name, and continue throughout your entire websites strategy. Then in your content, your copy and your design you must smack your target audience betweenrepparttar 101460 eyes. You have to find out exactly what it is they want and answerrepparttar 101461 wants and needs of that audience. Relevance is hugely important also, if you're running a campaign on Overture or Google with certain keywords your audience should land at exactlyrepparttar 101462 right place after typing those keywords and finding your website. So ifrepparttar 101463 audience types "Red Vintage Wine" into Overture and your link appears, on clicking through they should be taken torepparttar 101464 page on your site talking all about and selling red vintage wine. They shouldn't land atrepparttar 101465 home page of your website which has a small link torepparttar 101466 red vintage wine section and 5 or 6 other types of wine for sale. Measuring and experimenting is thenrepparttar 101467 key to improving conversion rates. You can't improve conversion without measurement unless you're making educated guesses or you're just plain lucky. So get a good measurement system, learn what it's all about and test your changes. Finally and most importantly trust. You can't sell anything if your audience doesn't trust you. You can help them to trust you by prominently displaying your privacy policy, your shipping procedure,repparttar 101468 fact that you use SSL encrypted protection forrepparttar 101469 forms on your site, that hundreds of satisfied customers have already bought from your store, that you make it very easy to find contact information such as a name and address as well as support via email. You could educate via your website with articles and ‘how to sections' or newsletters and instill trust over time. In short your prospect must trust you to part with his or her money.

What's next?

In part two of this series we'll be looking at measurement software tools,repparttar 101470 pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity usingrepparttar 101471 software which is available and what you should test and tweak to improve conversion rates

Steve Jackson is CEO of Aboavista (http://www.Aboavista.com ), editor of The Conversion Chronicles (http://www.conversionchronicles.com/) and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site.


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