Are Your Sales Letters Drab and Boring?

Written by Dustin Rhodes


Bring LIFE to your text and increase sales with these 3 easy steps:

1. Mirror, Mirror onrepparttar Wall...

Place a mirror on your desk or workstation, large enough that you can see yourself as you work. No, this mirror is not intended for you to worship your exquisite beauty, it a tool to improving your communication skills.

2. Self Talk

While writing your text, speak out-loud torepparttar 120535 image inrepparttar 120536 mirror, as if your reflection were another person setting across from you. Don't be afraid to "role-play"repparttar 120537 whole conversation, speaking out-loud for BOTH you and your reflection. When you have a visual aid, your conversation will be more lively and upbeat. This role playing can open your mind to new ideas that possibly you may not have thought of before.

It's probably a good idea to do this in a quite place, where you will not be disturbed. If someone should see you talking to yourself, you will definitely get strange looks or someone might make arrangements for you to be fitted for a nice straight-jacket.

3. SMILE

Normally when you are speaking to another person, you naturally exchange smiles (unless it is an argument) and laughter. Be sure to smile atrepparttar 120538 reflection in your mirror, be yourself, let your own personality shine and your text will "smile" as well. The same when you are making business telephone calls. SMILE as you dialrepparttar 120539 phone number and greetrepparttar 120540 person onrepparttar 120541 other end ofrepparttar 120542 line with a SMILE. The tone ofrepparttar 120543 conversation will be positive and friendly right fromrepparttar 120544 start.

How To Be "Local To The Locals" And Make More Sales

Written by Charles Kangethe


How To Be "Local To The Locals" And Make More Sales ----------------------------------------------------

(c) 2004 Charles Kangethe -------------------------

Here's a really simple way... to customise your product offer fromrepparttar headline torepparttar 120534 prices in order to suit local tastes.

We all know people do business with people they "know and trust". So how can you convince shoppers half way acrossrepparttar 120535 world that you are reliable and someone they should do business with ?

What I am about to show you will make your business "Local torepparttar 120536 Locals", wherever inrepparttar 120537 World they might be.

Step #1 - What Is A Split Test ------------------------------

Split testing is a vital task for any Online Business.

By testing different headlines, captions, graphics, copy and prices you can gradually point your business towards better conversion rates.

A basic split test adheres to these guidelines.

1) You start with a base sales page - This is calledrepparttar 120538 "Control"

2) Set up a new page for each component you want to test.

For instance set up a new page where everything isrepparttar 120539 same as "Control" exceptrepparttar 120540 Headline. Test various components such as price, ad copy and bonuses, each with its own page.

3) Using software, setrepparttar 120541 test criteria in terms of how long you wantrepparttar 120542 test to run or alternatively setrepparttar 120543 number of visitors you want to visit each page.

Duringrepparttar 120544 testrepparttar 120545 Ad tracker will recordrepparttar 120546 statistics, and you can tell which page convertedrepparttar 120547 most.

For future tests, that page can then become "Control" as you change another component.

Step #2 - A Shortcoming Of Many Split Tests. --------------------------------------------

Your Online Business has a big advantage over local Bricks and Mortar businesses.

Your marketplace is Global.

However, this is also a weakness.

Despiterepparttar 120548 shrinking ofrepparttar 120549 World, depending on what you sell, people still feel more comfortable doing business with "Local" companies.

Until now...

If you could tell which specific region converted best for your product offer, you could concentrate your offers there instead of wasting advertising money trying to capture a huge unresponsive Global Market.

Step #3 - Breakdown Your Marketplace Into Regions. --------------------------------------------------

Deciderepparttar 120550 level to which you want to breakdown your global market place.

Depending on your knowledge ofrepparttar 120551 World andrepparttar 120552 type of product you sell, you may want to target sales at a country level.

For more specific products you may feel a regional approach within each country is best.

Finally for some offers you may want to target people in specific named cities within a region in a country.

Once you have decided on your breakdown you need to set up your sales pages.

Step #4 - Set Up Test Pages ---------------------------

If you have decided to track sales atrepparttar 120553 lowest level, then you will need a page forrepparttar 120554 country,repparttar 120555 region andrepparttar 120556 city in addition to "Control"

For each regional page, change your product offer so that it appeals torepparttar 120557 people of that region.

Cont'd on page 2 ==>
 
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