As we speak with another person, we use our eyes, facial expressions and hand gestures to get our point across. Have you seen guy walking and talking on cell phone, while flailing his arms? That is me! I talk with my hands, you may also. That is why I have an ear piece for my cell phone. so that my hands are free as I talk. The more expressive your self-talk, more interesting your text will be. Through your mirrored reflection, you will be more animated and relaxed and your text will reflect your enthusiasm. Your text will come alive and smile.

Do this by use of text and graphics that appeal to :

Local Language Local Arts Local Cultural references Local Historical references Local Geographical references Local Social, political and economic references

The aim is to build an impression in visitors mind that your business is "Local" to them.

Step # 5 - Re-direct Traffic To The Relevant Local Page -------------------------------------------------------

Now that you've set up regional pages, you must redirect people from that country, region or city to relevant "Local" page when they visit your site.

You want visitors from your Local region to be re-directed to correct Local page rather than "Control". Redirecting traffic is as simple as applying JavaScript code to your "Control" page - In Relevant Resources, below, I tell you where to get these scripts for F'REE.

Your visitor IP addresses are cross referenced against a database by script so they are directed to right page.

On their relevant "Local" page your visitors can order at discount Prices or with different bonuses that you set up.

If you do this right, your "Local" business pages can outperform conversion rates you get on "Control".

Step # 6 - A Few Words Of Caution ---------------------------------

Use tactics in this article to make Local offers that are of big relevance to locals in specific, chosen areas of your Global market.

However, when people realise that you are giving discounts to "Local area X", they may try and find a way to get discount even if they are not in "Local area X".

Theft and fraud online are a price all direct marketers have to bear from time to time.

There are two pieces of advice I can give you :

1) Make it difficult for opportunists to read your JavaScript by hiding it in a .js file

2) Make your "Local" offer one where you are better off with a sale than without. In other words do not give product away for F'REE. That way you will always make some money on offer.

Step #7 - Become Local To The Locals ------------------------------------

Develop your knowledge of World and with your product range you can rapidly target small markets rather than universal Global Internet market.

This can do wonders for your conversion rates.

Relevant Resources ------------------

* Split Testing Software

Pro Analyzer from http://www.proanalyzer.com/ DynaTracker from http://www.dynatracker.com/ AdTrackz from http://www.adtrackz.com/

* GeoBytes

Get your Javascript for redirecting your visitors according to location from here http://www.geobytes.com/

More Information and Software For Ad Tracking http://profits.cc racking.html?16oct

Conclusion ----------

Good marketers split test.

Take this a step further and test your market in terms of location.

Be "Local to Locals" and see your conversion rates rise.