Getting ranked on first page for your keywords is vital for online success and it isn’t as difficult to do as you may think. Most people just don’t know how to go about taking back some of that traffic that their competition has secured.

Some Search Engine Optimization (SEO) gurus will tell you that, “It’s difficult to get high rankings in search engine”, so hire me and I’ll do for _____ . You fill in dollar amount because I’m sure you’ve heard it all. Of course they are going to tell you that it’s difficult because They want your money You're willing to pay to get ranked high They know you more than likely aren’t as skilled as they are I’m not saying that SEO companies are vicious and sitting around conjuring up ways to suck your money from your wallet. They are very good at what they do and should be compensated for great work that they do. I’m saying that it isn’t necessary to hire one before you try it for yourself.

SEO companies spend all day optimizing and marketing websites and have become very effective in getting sites ranked, but I’m hear to tell you that it is very easy to do. You no longer have to pay hundreds or thousands of dollars you are used to or have heard of.

Some website owners I’ve spoken with think that SEO is a complicated topic and that only SEO professionals can do it well. That’s not true at all. You just have to know what search engines are looking for.

Would you rather spend a grand on search engine optimization or would you rather spend a grand on other business process and take time to optimize your website yourself? If you have right tools and know-how that is exactly what you can do.

Some organisations are changing their websites, but many are seemingly not making adjustments. Disabled people don’t access their website, they say, so why should they care?

The statistics on number of users who may face difficulties in using your website are however quite startling:

•There are 8.6 million registered disabled people in UK (14% of population) (http://www.drc-gb.org/whatwedo/aboutus.asp) •One in 12 men and one in 200 women have some form of colour blindness (nine percent of UK population) (http://www.iee.org/Policy/Areas/Health/cvdintro.cfm) •Two million UK residents have a sight problem (four percent of population) (http://www.rnib.org.uk/xpedio/groups/public/documents/publicwebsite/public_rnib003680.hcsp#P16_1214) •There are 12 million people aged 60 or over (21% of UK population) (http://www.statistics.gov.uk/census2001/pyramids/pages/UK.asp). At this age most people begin to experience a decrease in vision, hearing and physical and cognitive ability.

Although there is inevitably some overlap between all of aforementioned groups, adding up these numbers provides a total of 48% of UK population that could potentially face problems using your website. It is an extraordinarily high number.