I started my first e-commerce website back in 1999 and we hired a SEO company to get us well ranked. That investment paid off as we went on to sell more than $300,000 in product our first year. However, that investment cost me over $9,000.

I thought to myself I just paid nine thousand dollars and they worked on my site for about 5 weeks. So I started to research SEO to see what it was all about.

I was surprised what I learned.

I had researched so much that I could have started my own SEO company. I found out that SEO actually wasn’t all that hard to do. So when I launch my second business I had all of knowledge to do it myself and I did just that. I essentially saved myself thousands of dollars and my website was pulling in 80,000 unique visitors a month as a result.

This was after only 4 months from launching it.

So how do websites do it? How do they get those top ranking for most competitive keywords? It’s quite simple actually

I’ll explain.

SEO involves many factors, but most important factor is anchor text/link text of incoming links. Search engines place heavy emphases on anchor text/link text of incoming links. Anchor text can be determining factor in whether or not you place high for your most competitive keywords.

Anchor text in incoming links is so powerful that you may rank well for your most competitive keywords without any other SEO work done period. That’s how important it is.

Link-building should be your top priority in your search engine optimization campaign as it is one of most influential SEO tactics. Target yourself for success by targeting link building.

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