Good customer service just isn't enough anymore in marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at forefront of their customers' minds on a regular basis.

To compete in today's global marketplace you need to stand out from crowd - be better than your competitors, be faster than your competitors and, more importantly -

BE MORE MEMORABLE THAN YOUR COMPETITORS!

Your success in business depends upon your ability to change.

Customers in 2003 are more demanding, more intelligent, and have more choices than ever before when it comes to where they spend their money and how often they spend it. Wouldn't you rather it was your business and not your competitor's?

You need to work smarter, not harder, and devote your time and energy on things that count....

Building greater customer loyalty that will grow your business 24 hours a day, 7 days a week...even while you sleep.

Become important in your global marketplace and you will be rewarded by being at forefront of your customers' minds and receiving endless referrals to your business.

Create a memorable experience in minds of your prospects and customers and you will benefit for a lifetime.

If you want to make a second, third, fifth and twelfth sale you must create an incredible customer service experience that your customers will talk about forever.

The quality of your customer service will be remembered long after price they paid is forgotten.

If you want to drastically increase your number of visitors to customers and your customers to ongoing repeat customers you need to make contact with them as often as possible.

Marketing gurus tell us that if you are not in touch with your customers every six weeks they're not really your customers, but people who your competitors are continually trying to lure away from you and your business.

WHOSE POCKETS DO YOU WANT YOUR CUSTOMERS TO FILL...YOURS OR YOUR COMPETITORS?

Create a point of difference that is so original that sets you apart from your competitors your customers wouldn't dream of doing business with anyone else.

If your customers don't see you as being different from your competition they will always make their buying decision based on price alone

Send The Right Message To Your Marketplace!

Follow up is one of most critical elements of any business. It is vital to follow up at all times: your prospects, your customers, your affiliates.

Did you know on average it takes 7-12 follow ups for a person to buy from you so you MUST contact them regularly on an ongoing basis.

Look at these alarming statistics provided by National Sales Association:

* 2% of sales are made on 1st contact. * 3% of sales are made on 2nd contact. * 5% of sales are made on 3rd contact. * 10% of sales are made on 4th contact. * 80% OF SALES ARE MADE ON 5TH-12TH CONTACT.

The three areas of follow up are:

McDonalds has added over 200 billion dollars to their sales with their one line “Would you like some drinks or fries with that?”

Sales are made or lost by what is written in your online store. What you say and how you say it determines just how much merchandise is sold in your online business.

If your thank you page simply says thank you and then proceeds to finalise ordering process you are missing out on some serious money that should be lining your pocket.

Why? Because that person has ALREADY made a decision to buy something that you are selling.

That person already has their credit card ready to make a purchase from you.

That person has already come to decision that what you are selling will help them in some way.

So to make more money with no extra effort on your part let your customers (note they are not your prospects any longer) come to a positive choice when they go through order process by assuming that they will incre*se their order by making another positive choice.

For example,

“Would you like an order of chocolate or vanilla ice cream with your cake” assumes that they will have ice cream already with their cake, they have to choose which flavour.