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Offer a free report, training course, ebook or newsletter so you can keep contact with those who don't buy on
first visit.
(2) CUSTOMERS
By keeping in constant touch with your customers you'll create so many happy and satisfied customers they will refer you to their friends. Happy customers are informed customers, less likely to ask for a refund and more likely to buy from you again.
(3) AFFILIATES
If you want income-producing affiliates you must give them latest tips, techniques, training and motivation with constant follow up.
Once your business grows there's no way you can follow up with your prospects, customers and affiliates by hand so you MUST set up your automated system from beginning or as soon as you can.
*****ONCE IT'S SET UP IT RUNS WITH NO FURTHER INPUT FROM YOU*****
Thankfully in recent times companies have become aware of how important client follow up is and they have created autoresponders (automatic messages/emails) for this purpose to put your business on autopilot.
TIP: Avoid using free autoresponders as they usually include advertising for other people's products (sidetracking people away from your offer and helping you to look unprofessional. Remember, in business how you are perceived by your customers means everything!)
Once your system is in place you fill it with emails that will go out automatically once someone subscribes or is subscribed automatically!
SAMPLE FOR PROSPECTS:-
Message (1) Free information you promised (immediate delivery) Message (2) More great information about initial product (one day after message 1) Message (3) Mix in information about your product with free information (one day after message 2) Message (4) Start to sell your product while giving more information (one day after message 3) Message (5) More free information and how they will benefit from buying your product or service (one day after message 4).
SAMPLE FOR CUSTOMERS:-
Message (1) Thank them for their order and let them know they can contact you if they need any help (immediate delivery) Message (2) Thank them again and give them a free bonus (one day after message 1) Message (3) Send a short note to say you are offering them another free bonus and ask how they are enjoying product (seven days after message (2) Message (4) Send a short note saying you hope they are enjoying product and that you thought they might be interested a complimentary product....(seven days to one month after message (1)
If you haven’t got autoresponders in place it’s not too late. Give your customers a reason to return to your business by keeping in contact with them and you’ll be am*zed at results you’ll achieve. Have fun!
Copyright 2003. All Rights Reserved. Karin Manning. Karin is publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com and fill out popup on entry with details of your ePackage & bonus newsletter subscription & free gifts.
Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a regular basis.
