One excellent way to get tons of free advertising is by sending out press releases to various newspapers and magazines. Many times, if press release is interesting enough, they will run it as filler. Publications are always interested in filler material. Usually smaller publications like community newspapers and smaller magazines are in need of interesting copy and since it is free, they jump at it.

Even better, many publications will follow-up on press releases and interview you as a subject for a more lengthy story with photos, etc. This is if they find you and/or your story interesting enough.

We are talking about printed publications here, not on-line newsletters or ezines.

The press release needs to be a "news story." It needs to be of interest to readers of any given publication and it needs to have information that people would find interesting.

You can't just send out a press release saying "Click here for free stuff," or "We have best web site in town."

You have to promote it as news. Is your business or website sponsoring a local event? Are you going to show your products at a local trade show? Are you promoting something brand new that will be of interest to a certain readership?

1) Your Business a) Name should be descriptive, brief and easy to remember. b) Logo should plant an unforgettable image in people's minds. c) Present an image of being down to earth, yet professional. d) Operate your business with Passion, Honesty and Integrity.

2) Your Products and/or Services a) Quality is Key. b) There has to be a Demand or Need. c) Your Profit Margin must support your efforts and overhead. d) Be Ready with Backend Products/Services.