The press release must be written as a news story. It can be a feature or news, but it must fit in with rest of copy in publication.

If you have right press release, you can have same one run over and over again all over country, even all over world! One press release can get you worldwide business.

We have sent out same press releases to newspapers all over country and just changed name of city in each release to be geared to that specific location. A good release will be run over and over again and there is no need to rewrite it once it is fine tuned and ready.

It's great to be at top of search engines and on links pages, etc. But why not reach truly larger market that isn't looking for you on search engines or surfing web for your product or service?

Why not let them read it in news pages of their local newspaper or favorite magazine? They are more apt to check out your business if it is written as a news story. It will open doors to new customers and clients. People that wouldn't have known about you otherwise will have a chance to read about you and what you have to offer.

4) Customer Relations a) Provide Accessibility for Customer. b) Immediate and Decisive Action. c) Be Courteous at all Times. d) Be Friendly and Personable. e) Consistent Trouble-Shooting Techniques. f) Explain Your Actions.

5) Follow Up a) Without Repeat Business, Your Business Dies. b) Build Confidence & Loyalty by Checking In with them. c) Send out Catalogs, Brochures or Circulars. d) Always have another Product or Service ready to go. e) Offer Discounts or Special Offers for repeat customers. f) Personalize Your Follow Up, They're Part of Family Now.

This in no way come close to explaining hows and whys of marketing. If you're getting ready to start a business, a business fledgling or an established Entrepreneur, consider list above and examine how your business, product or service and customer relations are stacking up.