There are several reasons why people won’t consider having a Banner Ad campaign for their business. The Internet in general has been such a runaway success that anyone who can build up a somewhat convincing rationale as to why all things that go up, will come crashing down, will find many willing ears. (Seriously, don’t hang out with pessimistic people.) The second reason why public perceptions about banner advertising are so much at odds with reality has to do with nature of Web. The “Web-ads-will-never-pay” articles all start off by pointing out that of 50 million or so web sites out there, only a tiny fraction have been able to attract any ad dollars. This is factually true, but no more so of Internet than of any other medium. Think of it this way, most of world’s several million budding artists will never be good enough to sell their art work, and great writers will probably never publish a book in their life time. That’s just way it goes.

Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?

If you answered not many, then you need to re-evaluate. The answer to Online success is same as traditional Success--promotion, promotion, promotion.

Use these easy ways to boost Online credibility and sales:

3. Send Follow up Messages to your Customers, Subscribers and Customers

Do you keep email lists by category such as subscribers, potential clients, customers, or teleclass participants?

Talking with many small business people, I discovered many only keep one list, primarily subscribers. While giving my subscribers information once a month, I make it a point to connect with many other groups. Each month or so, I send them some free information, sometimes with a sales message, sometimes not.

How often do you follow up?

The people who hear from you over time develop trust in you. Once They trust you, they are more likely to buy from you than new contacts.

Keep a file of your loyal customers, your potential clients, your subscribers, your teleclass participants, and ePublishers.

To each of these, send a different, targeted follow up email. Send a "thank you" message offering a freebie. To my loyal customers I offered a free question answered by email.

In same email, I followed with "Ways to Benefit and Succeed with Book Coach." These included a free subscription to my ezine, a free teleclass on book writing and promotion, or an introductory coaching price. It's best to make one offer at a time.