So, what do small business owners need to do, to capitalize on this $2 billion piece of pie? Just have a diversified advertising plan, and make sure that you do your research on Banner Ads, as well as other effective marketing techniques, and as your business starts to grow, you can take advantage of wonderful world of Banner Ads. Don’t start of your small business throwing all your money into Banner Advertising. You’ll sink before you’ve even started. Just a thought to keep in back of your mind when considering Banner Ads, “Everything in moderation is a good thing.”

Put your online promotion groups in a buying mode. Make an irresistible offer that is real. Give them one or two free bonus reports they want. Caution: It's a turn off when free bonus reports are worth more than major package being sold. I just noticed one--the book was $39.95--the free bonuses were supposedly worth $500. That certainly doesn't speak truth.

For an eBook of 30-75 pages packed with how-to's and resources, offer two free bonus reports taken from your article files or book excerpts. These can be 3-7 pages.

4. Display your product or service's benefits clearly.

What do you do when you see in subject line "Book announcement" or "Book Signing" or "Teleclass Marathon?" What motivates you to want to open that email? Even targeted ezine subscribers are likely to only open 50% of your emails.

Why not give your email lists a reason to open more? Give your potential buyer a picture of how their life would look after using your expertise. Write ad copy that appeals to their emotions, so they feel they must buy now.

5. Place your signature file at bottom of every email you send.

Entrepreneurs who are new to Internet may just sign their name at bottom of their email. It's time to learn that this signature file is your great sales force. Subtle, but effective, what you put into those 4-7 lines is so important. Include your name and title, then what you do for your audience. For instance, "Helps small business people manifest their book and Web dreams." Include one free offer, possibly your ezine. Name your ezine and sweeten pot with another freebie such as a free report for new subscribers. Include your Web and email address and your local phone number, so people outside U.S. can contact you easily.

Don't disappoint yourself by dropping ball and not letting people know about you and your products and services. Your customers and clients are waiting for your message.