I have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in
family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts just for Aunt Marge's forwards.Virus warnings, chain letters, "cute" photos, jokes, etc, etc, etc. I don't think she knows how to actually write an original email--just how to click and send to everyone she knows.
In my own email account, I have a folder just for Aunt Marge's emails. Outlook automatically routes her emails there and from time to time I go through and delete messages she's sent. Unread.
Perhaps you have an Aunt Marge of your own. Most of us do.
Aunt Marge teaches us two lessons about effective email newsletters.
...................................... What Do They Associate Your Name With? ...................................... The first, what do subscribers think when they see your name in "from" field? Information they've already seen a half dozen times? Or fantastic, to-the-point advice that's always entertaining?
Entertain them, inform them, and your list will grow. That's because people like to share information they find interesting and engaging.
What's Aunt Marge's second lesson?
...................................... Why Does Aunt Marge Forward Those Emails? ...................................... Take a look at those forwards she shares with you. Chances are, they're very specific about who she should send them to--"Six people who know you best," "Everyone in your address book," etc, etc.
