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And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."
I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.
But, tell me to forward newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to share newsletter with.
...................................... Aunt Marge, More than Just an Email Threat ...................................... Lesson one, make your newsletter fresh. Don't rehash information that's been going around Internet for last six years.
Lesson two, tell readers precisely who to share newsletter with.
Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.
Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission in Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today
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