Another day, another newsletter to write...

Written by Jessica Albon


Continued from page 1

So many of my clients feel they have to put out a long newsletter or not bother. In reality, just as you're busy, so are your readers. Most publishers get better results with shorter, more frequent newsletters.

Plus, brevity makes readers happy.

...................................... Use a content formula that makes sense ...................................... If you hate to write, arrange your newsletter so there's a minimum of it to do. For instance, if you can include photos that'll communicate your point instead, use them. If you can run interviews instead of articles, conduct interviews.

Find articles that are easy for you to write and write them. You'll find your readers genuinely noticerepparttar difference between a happy writer and a miserable one. They respond better when you makerepparttar 124205 newsletter easy. No one wants to feel guilty for making you suffer.

Want more tips on how to putrepparttar 124206 joy back into publishing your newsletter? Subscribe to Newsletters in Focus for free tips every two weeks on creating wonderful newsletters.

Visit http://www.designdoodles.com/free_newsletter.htm to sign up and receive your free copy of "Do You Make These Six Mistakes in Your Company Newsletter?"


What Aunt Marge Can Teach You About Ezines

Written by Jessica Albon


Continued from page 1

And yet, most newsletter publishers write a more generic, "If you know someone who might be interested in this newsletter, please forward it to them."

I don't know about you, but, as a reader, I don't have time to think about who I know who might be interested.

But, tell me to forwardrepparttar newsletter to someone who's struggling to find their perfect new house, or to someone who's just bought a new puppy, and I can think of two or three people to sharerepparttar 124204 newsletter with.

...................................... Aunt Marge, More than Just an Email Threat ...................................... Lesson one, make your newsletter fresh. Don't rehash information that's been going aroundrepparttar 124205 Internet forrepparttar 124206 last six years.

Lesson two, tell readers precisely who to sharerepparttar 124207 newsletter with.

Turn your readers into a powerful sales force for your newsletter and your list'll grow. Just, please, don't let Aunt Marge subscribe! One copy of your newsletter's enough for any reader.

Excerpted from Getting Permission, by Jessica Albon. Get your copy of Getting Permission inrepparttar 124208 Foolproof Newsletter Success Formula Kit by visiting http://www.designdoodles.com/kit.htm today

Want more tips on how to put the joy back into publishing your newsletter? Subscribe to Newsletters in Focus for free tips every two weeks on creating wonderful newsletters. Visit http://www.designdoodles.com/free_newsletter.htm to sign up and receive your free copy of "Do You Make These Six Mistakes in Your Company Newsletter?"


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